BMW's revenue escalates to €80.4 billion in 2014

BMW Group’s revenue increased by 5.7% to a record €80.40 billion in 2014, as the German brand strengthened its lead in the luxury car market.

The Group also reported that its sale figure crossed the 2 million mark for the first time in its history, climbing by almost 8% to 2,117,965 units in 2014. Out of these, 1.8 million vehicles were adorned with the logos of the flagship BMW brand, with Mini contributing approximately 300,000 units and Rolls Royce adding another 4000 units to the total.

With record sales volume, profit before tax saw a double digit percentage increase to €5.8 billion for the previous calendar year.

"We continued to perform well during the past year, achieving new highs for sales volume, revenues and group earnings," BMW CEO Norbert Reithofer said on Thursday in Munich. "Tailwinds caused by high customer demand for our vehicles worldwide are driving up sales volumes. Our Strategy Number ONE, which we regularly refine as we go forward, continues to contribute to our business performance.”

Not surprisingly, China was the biggest market for the Munich based company with USA, Germany and the UK next in line.