While Citroen was initially scheduled to launch the C5 Aircross in mid- 2020, it has now pushed the date to Q1 of 2021 due to the coronavirus pandemic. Once the lockdown lifts, the company will need time to set up the dealer and service network.
This time last year, Citroen officially announced its entry into the Indian market. At the time, the French carmaker also revealed that the first product to be launched will be the C5 Aircross, and it will make its way to India towards the end of 2020. The ongoing coronavirus pandemic has disturbed the plans of pretty much every automobile manufacturer, and Citroen is no exception. In an official statement, Citroen announced that the launch of the C5 Aircross has been delayed by a few months to January – March 2021. The Citroen C5 Aircross was to be brought into India via the CKD route with a price tag of about Rs 30 lakh.
While Citroen had already started setting up its first dealership in the country, their plan of establishing around 10 sales and service outlets before the official launch is sure to be delayed. Further, even when the lockdown is eventually lifted, it will take a while before car sales return to normality. The official statement reads: 'The re-timing is aimed to move the commercial launch to a potentially more positive economic activity period where consumer sentiments are upbeat.'
Citroen isn’t the only automobile manufacturer whose plans for the year have been delayed massively. Skoda was scheduled to bring in the Karoq to India this month, and earlier this year Mercedes-Benz announced that they will launch the EQC in April. Similarly, Isuzu has also delayed the launch of its BS-VI models.