Ford launches India’s first Vehicle Personalisation Centre

In the initial phase, the Centre will cater to only the Ford EcoSport by offering premium vehicle personalisation options like rear spoiler, alloy wheels and LED scuff plate.

In order to improve its image, Ford launched its Vehicle Personalisation Centre in India that will allow Ford customers to personalise their cars. This centre will give Ford customers the ‘power of choice’ which will enhance the image of the Ford EcoSport in the first phase.

Spread over an area of 35,000 square feet, the centre will be made at Ford’s Chennai plant, and will be equipped with 19 modification bays which will be operated by Ford’s trained technicians. This means increased level of trust and quality without voiding the warranty of the Ford cars.

Inaugurating the centre, John Cooper, Vice President – Customer Service Division, Ford Asia Pacific said, “Customers today view vehicles as an extension of their own personalities and are keen to customize their cars to stand out from the clutter. Our customers today are socially conscious who don’t compromise and want things done their way. They desire for enhanced levels of personalisation to make vehicles look distinctly theirs. Adding to the overall brand ownership experience, we will provide customers' peace of mind through premium quality customization options that they can trust without compromising on safety, quality or vehicle warranties. Our company is committed to design innovative solutions that delight customers by delivering ‘what they want and value’. Our innovation-led approach has helped us democratize in-car technologies and offer unique service packages that deliver class-leading cost of ownership. The Vehicle Personalisation Centre is an extension of this customer-centric innovation.”

In the first phase, the centre will provide three customisation options to the Ford EcoSport:

• Spare Wheel (Cover) Pack for all EcoSport variants
• Alloys Pack that offers premium quality alloys and rear-spoiler for EcoSport’s Ambiente and Trend trims
• Sports Pack that includes rear-spoiler, LED scuff plate, roof cross-bar for EcoSport’s Titanium and Titanium (O) trims

These customisation options will be provided at affordable prices. Customers will also be able to choose these options at the time of booking their cars.