Freelander Returns: Chery-JLR Concept 97 Revives Iconic Nameplate as an EV SUV

The Land Rover Freelander is back, but this time it takes a different route. Jaguar Land Rover has partnered with Chery to bring the badge back through a joint venture. The Concept 97 leads this comeback and previews a new range of electric SUVs. The earlier Freelander was known for its off-road ability, but this new version shifts focus to electric mobility and a wider global market. Production will take place at the joint venture facility in Changshu, China. For now, these new Freelander models are mainly aimed at the Chinese market.

Chery-JLR Freelander: Design

The Concept 97 keeps a boxy SUV stance but moves away from traditional Land Rover styling. At the front, it features a closed-off grille and a full-width LED light bar that connects the headlamps. The lighting setup also includes a triangular logo detail, giving it a distinct identity.

From the side, the SUV looks clean with flush door handles and large alloy wheels that help improve airflow. The diagonal C-pillar is a clear reference to the original 1997 Freelander. At the rear, the design stays simple with a slim light strip and a roof-mounted spoiler.

Chery-JLR Freelander: Interior

Inside, the Concept 97 focuses on space and tech. It gets a six-seat layout in a 2+2+2 configuration, which should work well for family use. The cabin layout looks clean and modern, with a strong focus on digital integration.

A full-width display stretches across the dashboard. The SUV also uses sustainable materials inside the cabin. Driver assistance systems are handled by Huawei, and a roof-mounted LiDAR sensor supports better detection and safety functions.

Chery-JLR Freelander: Powertrain

The Concept 97 is based on Chery E0X platform, which is built for electric vehicles. This platform supports multiple options, including pure electric, plug-in hybrid, and range-extender setups. The range-extender version uses a 1.5-litre turbocharged engine.

In terms of size, this is a large SUV, measuring over 5.1 metres in length with a wheelbase of more than 3 metres. It also runs on an 800-volt system, allowing fast charging speeds of up to 360kW.

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There are also plans to export these SUVs to markets like the Middle East. The production process will combine Chery’s supply network with Jaguar Land Rover’s quality standards.