Jaguar Land Rover to hike prices

Prices of select models wearing the Jaguar and Land Rover badge will be increased by 4 percent

With effect from 1^st April, 2019, select models from Jaguar Land Rover (JLR) will carry a sticker price which is 4 per cent higher. While most manufacturers had revised the price of their products in January, JLR seems to have held it off so far. This move comes in light of inflation and increase in input costs. Coming back to the products, the official communication only states that prices of ‘select’ models will be updated but the company hasn’t revealed which of the models will see a hike in price.

Speaking about the price hike, Rohit Suri, President & Managing Director, Jaguar Land Rover India Ltd. (JLRIL) said, “Jaguar Land Rover in India offers a portfolio of world class products that inspire and excite. This increase in price is purely inflationary and we are certain that the two global iconic brands, Jaguar and Land Rover, will continue to attract existing and new customers.”

Jaguar currently has five cars on offer – the XE, XF, XJ, F-Pace and F-Type. The three sedans here – the XE, XF and XJ, along with the F-Pace SUV are all locally manufactured. Jaguar’s most affordable offering, the XE currently starts at Rs 40.61 lakh while the most expensive F-Type is priced at Rs 2.80 crore. Similarly, Land Rover has 6 models on sale – the locally manufactured Discover Sport and Evoque, while the Discovery, Range Rover Sport and the Range Rover are brought to India as CBUs.