Mahindra Reva Starts Unique Campaign for e20 EV

Mahindra has just come out with a very clever and unique scheme to attract buyers for its e20 electric car. The Mahindra Reva EV subsidiary of Mahindra, has come out with a first of its kind campaign called "Goodbye Fuel, Hello Electric." This new initiative will separate the initial acquisition cost of the e2o and the usage cost - in the form of the battery and its maintenance - to make the e2o more affordable.

Customers will be given the opportunity to make a down payment of Rs 4.8 lakhs and then pay a monthly energy fee starting from Rs. 2,599, which will allow the customer to drive 50,000 Km - or 800 Km of usage per month - over 5 years. This in turn allows customers to beat inflation of petrol prices by locking in the running cost for 5 years.

Speaking at the launch of this programme, Chetan Maini, Chief Executive Officer, Mahindra Reva Electric Vehicles Pvt. Ltd. said, “Customers have greatly appreciated our automatic, connected and future ready e2o. Today by launching our ‘Goodbye Fuel, Hello Electric’ programme we have made it much more affordable to own an e2o.”

Mahindra Reva also launched its revolutionary Quick2Charge DC Fast Charging station with its new smart port technology, which will allow the e2o to be completely charged in under 60 minutes.