The Dolby Atmos audio system is available on select variants, including REVX A, AX5L, AX7, and AX7 L. The Mahindra XUV 3XO REVX A variant with the new audio system is priced at Rs 11.79 lakh (ex-showroom, pan-India).
By Sanorita

Mahindra has introduced the Dolby Atmos audio system to the XUV 3XO, making it the first SUV in the world to feature a premium sound system under Rs 12 lakh. The Dolby Atmos audio system is available on select variants of Mahindra's compact SUV, including REVX A, AX5L, AX7, and AX7 L. It is seamlessly integrated into the XUV 3XO's existing 6-speaker audio system. While the AX7 and AX7 L variants feature premium Harman Kardon speakers, the AX7 L also includes a subwoofer. Deliveries of the variants with the premium sound system will commence from mid-september. Other than this, the compact SUV remains the same.
Dolby Atmos is a next-gen sound technology that sets itself apart from traditional regular stereo or a surround sound system by offering a full three-dimensional listening experience. Inside a car, the audio doesn't just come from the sides or behind but flows from above, filling the entire cabin. This 'object-based' audio places individual sounds and instruments in a specific location within the cabin, creating an immersive 'dome of sound'. This offers an immersive experience that feels like sitting in a live concert or professional recording studio.
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The integration of Dolby Atmos in the Mahindra XUV 3XO highlights the brand's commitment to offering premium features in the affordable and mass-market models. It makes the XUV 3XO a frontrunner in its segment, catering to the requirements of customers who appreciate high-quality audio.

The Mahindra SUV is equipped with several features, including two 10.25-inch screens, a wireless charging pad, dual-zone climate control, 6 airbags as standard, a panoramic sunroof, hill hold and descent control, Level 2 ADAS, and a 360-degree camera.
Mahindra offers the XUV 3XO with three engine options: a 1.2-litre turbo-petrol with 110bhp and 200Nm, a 1.2-litre T-GDi (direct injection) turbo-petrol with 128bhp and 230Nm, and a 1.5-litre diesel with 115bhp and 300Nm. Transmission options include 6-speed MT, AMT, and 6-speed AT.
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The XUV 3XO is priced between Rs 7.99 lakh and Rs 15.80 lakh. It competes against the Kia Sonet, the Tata Nexon, the Maruti Suzuki Brezza, and the Hyundai Venue.