Maruti launches Nexa line of premium dealerships

India’s largest car maker Maruti Suzuki has launched the Nexa premium dealership network in India today. Nexa is key to achieving Maruti’s target of two million sales by 2020.

With this move, Maruti aims to establish a stronger foothold in the premium car market by separating cars such as the upcoming S-Cross, and the incumbent Ciaz from its bread and butter cars such as the Alto and the Swift.

Speaking at the occasion, Maruti Suzuki India Limited’s Managing Director & CEO, Kenichi Ayukawa said: “NEXA provides a new experience of hospitality from Maruti Suzuki. Indian market and Indian society are rapidly changing and new segments of customers are emerging. We have to take new initiatives to meet diversifying expectations from our customers”.

He added: “The mission of NEXA is to offer innovative value and direction so that we can adequately respond to the new segments of Indian customers and offer them the experience which they value. While we will of course continue to enhance customer satisfaction in our current network, with NEXA, I am confident Maruti Suzuki will be able to cater to a broader range of customers who value pampering, innovation and a personal touch in their car owning experience”.

Maruti has recruited and trained 1,000 Relationship Managers from sectors like hospitality, aviation and financial services, with 1,500 more set to join the fray in next six to eight months.

Each Relationship Manager will be equipped with an iPad to satisfy the customer needs. Technology has been exploited further with Nexa Owner’s App, a smartphone application which helps the customer to recall service history, emergency support, accessory purchase, event updates, booking and manage service requests and even a choice of favourite music.

Maruti has followed a black and white prestige monochromatic theme for Nexa showrooms, with the entire spotlight on the displayed cars. Each dealership will house a dedicated delivery area with LEDs and music for a premium experience.

Maruti’s upcoming crossover, the S-cross will be the first vehicle that will be sold exclusively through Nexa. The company aims to open 100 such showrooms in next six to eight months and add more premium cars to this dealership network.