Mercedes-Benz to Launch 3 New Electric Vehicles in India Following Record Q1 2024 EV Sales

Mercedes-Benz India smashed records in the first quarter of the calendar year 2024 (Q1 CY24). To celebrate this achievement, the German car manufacturer is preparing to launch a diverse range of new models later this year. Among the eagerly anticipated releases are the Mercedes-Benz E-Class, the sporty Mercedes-AMG C63 E Performance F1 Edition, and the luxurious Mercedes-AMG S63 E Performance. Notably, the company will also introduce three new battery-electric vehicles (BEVs) in 2024.

Mercedes-Benz India Upcoming Cars

In the upcoming quarter, Mercedes-Benz is gearing up to reveal some of the most highly anticipated vehicles including 3 EVs, marking a significant step forward in the electric vehicle market. Among these unveilings, the AMG S63 e-Performance sedan stands out as the pinnacle of luxury and performance seamlessly combined into one ultra-exclusive model. In line with its commitment to expanding its AMG performance lineup, Mercedes-Benz will also launch the AMG C63 e-Performance.

Furthermore, the company has disclosed its plans to introduce three new battery-electric vehicles later this year, although it has yet to reveal the specific models. To cater to consumer preferences, Mercedes-Benz is prioritizing SUVs, with many of the new launches being high-end models. Notably, the EQS and the EQE are among the trio of electric vehicles set to debut as part of the brand's 2024 launch initiative.

Mercedes-Benz India Records Best-Ever Quarterly Sales in 2024

In the first quarter of 2024, Mercedes-Benz India achieved a remarkable milestone, with sales soaring to a record-breaking 5,412 units, marking a notable 15 per cent surge compared to the previous year. This positive momentum extended throughout the fiscal year 2023-24, culminating in the sale of a total of 18,123 units, reflecting a substantial 10 per cent increase over the preceding fiscal year, driven primarily by favourable market conditions. Notably, March 2024 emerged as the standout month in terms of sales performance among all months in India for Mercedes-Benz.

The company credits much of its stellar performance to its strategic focus on electric vehicles (EVs), as evidenced by the remarkable 130 per cent year-on-year growth in its BEV portfolio during the first quarter of 2024. Mercedes-Benz plans to amplify its BEV lineup fourfold by introducing notable additions such as the Mercedes-Benz EQS SUV and two other vehicles in the remaining quarters of 2024.