Mercedes previews new design language for future models

Mercedes' Aesthetics A design language will debut with a new compact saloon car, marking the end of sharp creases and muscular lines of the current models.

In the past few years, the design of Mercedes-Benz cars has been a subject of hot debate among car enthusiasts. While some find the firm’s current design language modern and exuberant, others believe it’s a bit too loud and aggressive for the stately luxury car brand that Mercedes is. Now to settle this for once and all, Mercedes has previewed its all-new design philosophy, which is much simpler. Dubbed “Aesthetics A, the new design is set to feature on the next-gen compact cars such as the A-Class, B-Class, CLA and GLA.

Compared to the current Mercedes cars, the new design language features smoother lines, meaning “the days of creases are over” – says the firm. You can also see it in the teaser images. The specimen shown here is of a suave compact sedan with simple yet elegant design lines – the side profile is clearly a little less busy affair without many creases and muscular lines. There’s just a strong shoulder line that stretches from the headlamp and goes all the way back to tail.

"Form and body are what remain when creases and lines are reduced to the extreme. We have the courage to implement this purism. In combination with perfect proportions and sensual surface design, the upcoming generation of the compact class has the potential to herald a new design era. Design is also the art of omission: the days of creases are over", explained Chief Design Officer of Daimler AG, Gorden Wagener.

As per Mercedes, the new design language will debut with a three-box design, which will also be seen in up to 8 models including the next gen models A-Class, B-Class, CLA, GLA and many more. The firm also says that the “expressive and confident red” shade will be a new signature Mercedes-Benz colour for the compact models of the future.

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