Mini commences Urban Drive Experience in India

This unique experience event commenced last weekend in Bengaluru and will be organised in six more cities in the months to come

To give potential customers a chance to feel the Mini experience, the company has announced a unique Urban Drive Experience. The Mini Urban Drive is a first of its kind customer experience that features all of their products – the Mini hatch, convertible, all-new Countryman and the flagship Clubman. Participants of the drive will get a chance to experience the go-kart like handling capabilities of Mini cars under the guidance of expert trainers. The first Mini Urban Drive Experience was held in Bengaluru last weekend. Mini will take this initiative to six other cities including – Hyderabad, Chennai, Mumbai, Pune, Chandigarh, and Delhi.     

Vikram Pawah, Chairman, BMW Group India said, “The MINI Urban Drive provides a perfect opportunity for auto enthusiasts to be inspired by MINI’s ultimate combination of driving fun, top-notch quality and unique style. It offers participants not only the legendary driving experience of a MINI, but also significantly increasing safety at the wheel- whether in everyday traffic, performing rapid overtaking manoeuvres or at full –throttle on the racetrack. With MINI Urban Drive, we continue to extend the MINI lifestyle to more customers and look forward to welcoming more members to the MINI way of life.”

Mini isn’t the only premium car maker to start such a customer-centric initiative – Jaguar has Art of Performance and Audi has the Sportscar Experience. Mini currently has four models on sale in India – Cooper, Convertible, Countryman, and Clubman.