Porsche Opens New $100 Million Experience Center and Headquarters in US

The German maker of sports cars has just undertaken its largest investment outside Germany. Porsche Cars North America has officially opened its new $100 million Porsche Experience Center and headquarters in Atlanta.

The new facility comes complete with a dynamic track, classic car gallery, restoration center, event space, and a fine dining restaurant. The 27-acre complex is located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport and has been specifically designed as a destination for the public, including automotive enthusiasts and Porsche customers.

An estimated 30,000 guests are expected to visit the uniquely designed Porsche Experience Center each year. Visitors and corporate groups can hone their driving skills, reserve meeting space in the fully-equipped business center, view classic Porsche automobiles or dine at Restaurant 356, aptly named after the first production Porsche.

There is a 1.6-mile Driver Development Track that runs through the courtyard of the facility and includes six instructor-led driving modules. The Handling Circuit, Off-Road Course, Dynamics Area, Low Friction Handling Circuit, Low Friction Circle and the only Kick Plate in North America are designed to demonstrate the engineering and technological capabilities of Porsche models.

“Today we celebrate a significant milestone in the history of Porsche as we expand our footprint in the United States and reaffirm our commitment to the state of Georgia and the city of Atlanta,” said Matthias Mueller, President and CEO of Porsche AG. “We are investing more than ever before, heightening visibility for the Porsche brand in the U.S. and worldwide.”