Renault launches its global digital strategy in India

The new platform allows the users to access the website through mobile, tablet and desktop with equal seamlessness.

The Renault-Nissan alliance launched its first digital initiative in India recently. Through this new platform, the customers will be able to access the Renault website seamlessly through any medium – mobile, tablet or desktop.

This platform was created keeping in mind the fact before making any purchase, every customer does enough research on internet, and having a smooth website experience irrespective of the device was necessary. The same model will be replicated across Renault’s international operations too.

The new platform allows the first time user to easily navigate through the website providing the important information without clicking here and there.

Some of the main features of the new digital identity include:

• A service-oriented platform on top of which websites are built which enables a seamless journey where the same data  and services are available across different channels
• Single Sign On where the same authentication and profile is usable across websites, mobile apps, third-party websites. Login is also possible using social networks
• Multiple personalisation schemes that adapt the content displayed to the behaviour of the user on the site
• Completely hosted on the “cloud” with the main infrastructure hosted in multiple regions.  Augments agility and scalability and going forward multi-CDN architecture will be setup to optimise content distribution.