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Say hello to Groove – The Limited Edition Nissan Terrano

Get some cool features like Rockford Fosgate speakers, black roof wrap and other accessories worth Rs. 30,000 on the already existing XL (O) variant

By Divyanshu Boora

14 May, 2015

2 min read

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Get some cool features like Rockford Fosgate speakers, black roof wrap and other accessories worth Rs. 30,000 on the already existing XL (O) variant of the Terrano at no extra cost.

Nissan today unveiled a new ‘lifestyle oriented’, limited edition Terrano, production of which will be limited to 250 units. The car gets new touches in terms of high-end audio, enhanced in-car ambience and distinctive exteriors.

One of the key achievements of the limited edition Terrano include precision speakers by Rockford Fosgate, one of the leading brands in high-performance in-car audio. Interiors of the new Terrano have been improved as well with Groove’s ambient lighting, branded fabric mats and upmarket LED scuff plates on the doors.

Giving a distinctive look on the outside is the matte black roof wrap which complements the already impressive looks of the Nissan Terrano. Some chrome touches on the fog lamps, tail lamps and tailgate make sure that this car is not to be confused with an ordinary Terrano.

Commenting on the limited edition Terrano, Guillaume Sicard, President – Nissan India Operations said, “The Terrano has established itself as a stylish premium compact SUV, which is equally at home in the outdoors as it is in the urban cityscape. With the Groove edition, we want to reach out to individuals who like their cars to reflect their dynamic lifestyle. We are confident that the new additions will make the Terrano even more appealing to them.”

In order to highlight the car and its dynamism, Nissan also announced a new advertising campaign featuring Bollywood actor Sushant Singh Rajput.

Adding more on the development, Arun Malhotra, Managing Director, Nissan Motor India Pvt. Ltd. said, “With the Groove edition, we wish to target younger customers and opted for an energetic campaign around contemporary music and dance. Sushant Singh Rajput was an obvious choice as his young, athletic and dynamic personality perfectly complements the Terrano while his exceptional dancing skills make him perfect for grooving alongside the car.”

The limited edition Groove will be available only Terrano XL (O) grade, and will be limited to 250 units. The overall price of the benefits is worth Rs. 30,000 but the customer won’t have to pay anything extra for it. The Terrano Groove has been priced at Rs. 11,45,123 (ex-showroom, Delhi).

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