Seven cities will enjoy the M power of BMW by the end of this year

BMW recently launched its first M Store in India recently, and will now take it to six other cities across the nation before the year ends.

There are those who buy BMW cars and then there are those for whom a typical BMW car isn’t enough. BMW takes care of the latter category by making cars with an M badge. These are the cars that take BMW performance to a whole new level. So if the owners are special, their experience should be special too.

To take the experience of ownership of an M Series car to a next level, BMW has launched its first M Studio in Mumbai, a first-of-its-kind store in India which will cater only to the lovers of the BMW M Series. By the end of this year, BMW plans to take this experience to six another cities – Delhi, Bengaluru, Chennai, Pune, Ahmedabad and Hyderabad.

Commenting on the launch of the first BMW M Studio, Mr. Philipp von Sahr, President, BMW Group India said, “Born on the racetrack, at home on every road –that’s the credo of automobiles. M is an attitude. For generations, BMW M cars have proven their metal in the world of performance. M cars have a multi-faceted character that endears it to individuals who demand a unique combination of dynamics, extraordinary sportiness, comfort and everyday suitability. The ‘BMW M Studio’ is designed to cater to the needs of a niche clientele -one that does not believe in playing by the rules. It is a place where the BMW fans can explore the fascinating world of M. The dynamic product range and an unmatched premium experience will bring these customers closer to the M brand.”

Apart from the recently launched BMW M6 Gran Coupe, the M Series family consists of cars like M3 Sedan, M4 Coupe and M5 Sedan. Two new members to join the family very soon in India are the X5M and X6M.