Tata announces new design language

Tata Motors announces IMPACT design language for upcoming vehicles, including Zica.

Tata Motors has announced a new design language for its passenger vehicles in a bid to further change its image in the minds of Indian car buyers.

Christened as IMPACT, the new design philosophy includes expressive surfaces and graphics, such as front face framed by the Humanity Line, pleasing proportions such as cabin to body ratio, and design cues inspired by Indian architecture.

On the inside, Tata’s upcoming cars will feature Layered Cockpit Design; Driver Focussed layout, easily accessible controls & displays, and improved quality of fabrics and materials.

According to Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, “Today, the automakers are developing innovative technologies to cater to the needs of the new generation of customers. Design is among the key factors for car purchase decisions.”

“Tata Motors recognizes this and presents IMPACT Design – as a key focus for the company’s passenger vehicle strategy.  The new, youthful, energetic and bold character of the passenger vehicles by Tata Motors is sure to make a lasting impact on our customers and on the Indian roads.”

Tata insists that it has created IMPACT keeping media-saturated consumer in mind.

The Zica hatchback is the first car from Tata to follow this design architecture, signaling a step forward in company’s transformation journey.

Also read: Tata Zica review