Tata launches pre-launch campaign for GenX Nano

Existing Nano owners can be the first ones to get their hands on the upcoming GenX Nano, as part of a new exchange programme launched by Tata Motors.

Under this Power of 1+1 Programme, Tata will offer the best market price for customer’s old Nano and offer an additional bonus of Rs 20,000. Further, Nano owners can enroll into a referral programme and earn Rs 5,000 for every referral.

Speaking about the programme, Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors Ltd., “As part of the Horizonext journey, we now bring the GenX Nano with latest technological advancements as we continue to reach out to our customers with feature-rich products that offer best-in-class technology and design engineering.”

“The Nano, since its inception, has been a path-breaking, product offering class-leading value and selling more than 2.5 Lakh units since launch, to be among the top 5 models in the passenger vehicle market. A trait common to Nano customers has been their loyalty to the product and we have seen many repeat purchases and hence this special scheme!

“This product has been the most awaited car and we are pleased to reward the existing customers by offering them the first opportunity to own this smart city car,’ he added.

On purchase of every GenX Nano, Tata will donate an amount to Child Rights and You(CRY) and contribute towards retention of girl children in schools for a year.