Tata Motors christens its upcoming premium hatchback 'Altroz'
Building up to the car's global debut in March, Tata Motors has announced that its new premium hatchback, based on the 45X Concept, will be called 'Altroz'. The name takes its inspiration from the large seabird Albatross.
By Divyank K. Bansal
Based on the 45X Concept shown at the 2018 Auto Expo, the Altroz is all set for its global debut at the upcoming 2019 Geneva Motor Show.
After making its debut as the 45X Concept vehicle at the 2018 Auto Expo, Tata Motors has started the countdown to the launch of its next-generation premium urban hatchback. As a run-up to its global premiere at this year's Geneva International Motor Show, Tata has revealed that the car will be called 'Altroz'.
The inception of this unique moniker stems from nature itself - it has been inspired by the name of the legendary bird 'Albatross', famous in the bird kingdom for having the longest wingspan – up to 11 feet! Like the bird's majestic status, Tata aims to position the Altroz as a premium product, claiming that the Altroz will shine above all its contemporaries with its class-leading agility, speed and efficiency along with best-in-class performance and in-cabin space.
At the name announcement ceremony of this much-anticipated vehicle, Mr Mayank Pareek, President (Passenger Vehicle Business Unit) at Tata Motors said, 'We are extremely elated to announce the name of our upcoming model, which will redefine the premium hatchback segment for the industry. With superlative design elements and a versatile architecture, the Tata Altroz is the perfect amalgamation of futuristic design, advanced technology, class-leading connectivity, thrilling performance and smart packaging. We are excited to introduce this product to our customers and are gearing up for its commercial launch in mid – 2019. With Turnaround 2.0 now in full swing, we aim to continue winning sustainably in the PV segment through such timely product interventions.'
The Altroz will be the first product from Tata to be engineered on its new ALFA (Agile Light Flexible Advanced) Architecture. With the lightweight, modular and flexible characteristics, the ALFA architecture benefits from an easy modification and development cycle, which will help Tata in reducing the turnaround time for developing future new models based on this platform. Like the newly-launched Harrier, the Altroz has also been conceptualised under Tata's IMPACT 2.0 Design philosophy.
While Mr Pareek has gone on to reveal a ballpark figure for the commercial launch of the Altroz (mid-2019), we are yet to receive verified details about the hatchback's powertrain options and features.
Call me Altroz. #UrbanCarRedefined#TataMotorsAtGIMS #GIMS2019 #ConnectingAspirations pic.twitter.com/2GuVSdvxYl
— Tata Motors (@TataMotors) February 25, 2019
