Tata's Tamo RaceMo bags German Design Award 2018

Tata took the wraps off their first ever sports coupe at the 2017 Geneva Motor Show earlier this year

Earlier this year in February, Tata announced the introduction of a new sub-brand Tamo. Soon after, at the Geneva Motor Show in March, Tata took the automotive world by surprise with the official unveiling of the first product under the Tamo sub-brand – RaceMo. Aside from being the first sports coupe from Tata, it was the design of the RaceMo that grabbed a lot of eyeballs. It has been nearly eight months since it was revealed and it still continues to be as striking. In fact, the Tamo RaceMo has now bagged the German Design Award 2018 in the Gold category for International Excellence in “Exceptional Product Design”.

The sense of achievement for Tata is even more heightened knowing that the RaceMo was never meant to see the light of day. Penned at Tata’s design studio in Turin, the RaceMo is the completely contrary to the clean and simple design philosophy that Tata offers on its production models. An overlay of multiple surfaces, a busy looking rear-end, the large wing and of course the butterfly doors all play an equal part in making the RaceMo look like a sports coupe should. Tata has ensured that the RaceMo has certain elements – like the front grille with the humanity line, that helps people to make it easily recognisable.

Speaking about the Tamo RaceMo, Pratap Bose, Head of Design, Tata Motors, said, “With the RaceMo winning the award for International Design Excellence, within a few months from its first global showcase, marks a very important milestone for Tata Motors’ Design Team. The RaceMo was the result of intense collaboration between the design and engineering team at Tata Motors. What started off as a design study, today stands strong as a production-ready two-seater sports coupe, specially designed for the global Indian audience. All of us at Tata Motors are very proud and excited about bringing the car to India.”

At the heart, the RaceMo comes with a 1.2-litre turbocharged petrol engine that is good for 186bhp and 210Nm which can take it from standstill to 100kmph in less than 6 seconds. This engine comes mated to a 6-speed AMT box. Merging physical and digital platforms, the RaceMo is also the first Indian car to feature in Microsoft’s gaming platform Forza. In fact, since the time of its unveiling eight months back, more than 2.2 million users have already experienced its design.