Toyota Yaris J launched at Rs. 9.12 lakh on Government e Marketplace

The base variant of the Toyota Yaris has been added on the Government e Marketplace (GeM) for Government Organisations, Departments and Public Sector Units (PSUs).

Toyota India has made the Yaris available on the Government e Marketplace (GeM) for Government Organisations, Departments and Public Sector Units (PSUs). Introduced in a single variant, the Government can now procure the base J variant of the Yaris for Rs. 9,12,382, excluding freight charges and location taxes.

The Toyota Yaris was launched in India 2018 and the J variant for GeM is the manual gearbox model that is being made available as standard in Super White paint shade, while other colour options will also be on offer on an order basis. The car is powered by a 106bhp, 1.5-litre, four cylinder, naturally aspirated petrol engine. The Toyota Yaris J comes equipped with power windows all around, projector headlamps, body coloured ORVMs and door handles, shark fin ariel, a stereo with Bluetooth connectivity, tilt adjustable steering wheel, ABS, EBD, BA and seven airbags.

Commenting on the move, Naveen Soni, Senior Vice President, Sales and Services, TKM, said, “Toyota Yaris is a preferred choice in the segment for its world-class safety, quality, durability and reliability features. The listing of Yaris on the GeM will now ensure that car buyers from central and state governments will have a wider choice in the sedan category. We are cognizant that several Government undertakings are moving towards procurement from the GeM in the post-COVID world and we want to ease their buying experience. Also, the “Covid Warrior” special offer applicable on Yaris has received good response and also given us an opportunity to thank the Government employees and doctors for their unwavering services towards containing the Covid pandemic. We are hopeful that this move will help us capitalize on the new B segment opportunity and increase interest from various Government departments and PSUs besides. Overall, we aim to cater to the demand on the Government side.”

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