Volvo to soon embed Google services in cars

Volvo aims to develop strategic relationships with third parties to broaden the range of connected services offered to its customers.

Volvo Cars has announced that they are working with Google to embed voice-controlled Google Assistant, Google Play Store, Google Maps and other Google services into its next-generation Sensus infotainment system, which will be based on the Android platform.

Volvo’s intended partnership with Google is aimed at enhancing the way customers engage and interact with their cars. Apps and services developed by Google and Volvo will be embedded in the car. Plus, thousands of additional apps, optimised and adapted for Android-based car infotainment systems, will be available through Google Play Store.

Since the next generation of Sensus will run on Android, new apps and software updates will be available in real-time and can be automatically applied. This allows future Volvo cars to react to customer needs and offer drivers up-to-date information and predictive services.

The Google Assistant will provide a central voice interface for the car that allows drivers to control in-car functions, such as air conditioning, and use apps to play music and send messages. This integration will help reduce driver distraction by allowing them to keep their eyes on the road at all times.

Google Maps will also enable the next-generation of Sensus to provide refreshed map and traffic data in real time, keeping drivers informed about upcoming traffic situations and proactively suggesting alternative routes.

‘Bringing Google services into Volvo cars will accelerate innovation in connectivity and boost our development in applications and connected services,’ said Henrik Green, senior vice president of research and development at Volvo Cars. ‘Soon, Volvo drivers will have direct access to thousands of in-car apps that make daily life easier and the connected in-car experience more enjoyable.’

This announcement builds on the strategic relationship between Volvo and Google, which began in 2017 when Volvo announced that the new generation of its infotainment system will be based on Android. The first Android-based system is intended to be launched by 2020. The company also continues to develop its own apps, software and connected services within the Volvo Car Group through their own software engineers.