Rolls-Royce the first SUV with the spirit of ecstasy

The confirmation comes directly from Torsten Müller-Ötvös, the CEO of Rolls-Royce. Following Bentley, Jaguar, Lamborghini and Maserati (see the box below), even Rolls is thinking about entering the luxury SUV segment, which, until now, has been the domain of the Germans – Audi, BMW, Mercedes and Porsche. “It’s not a question of whether to make it or not,” said Müller-Ötvös. “The segment is interesting, growing and stable. It’s important, however, to understand if the model can be adapted to fit the image of the Rolls-Royce brand.” As you can see, our renderings capture the main stylistic features of the British marque – adapting them to the proportions and raised height that’s typical of this segment. The British Press has already voiced its doubts. The only thing left to do is to wait for the purists of the brand to react.

Family Feeling
An imposing form and a raised ride height will blend with Rolls’ typical British style

Range Rover Evoque
GREEN LIGHT FOR THE CONVERTIBLE

The concept didn’t receive favourable response when it was shown at the Geneva Motor Show in 2012, but rumours suggest that Land Rover has nevertheless approved the design of a convertible version of the Evoque. It remains to be seen how the public will react to the birth of the first SUV-cabriolet…

THE COMPETITION
HERE COMES... PREMIUM SPORT UTILITY

Rolls-Royce isn’t the only luxury brand readying itself to make a debut in the SUV space. Lamborghini, Maserati, Jaguar and Bentley have already shown their interpretations of sport utility. And so, here’s the Urus, which, in 2017, could greatly broaden the range from Sant’Agata Bolognese – taking aim squarely at the Porsche Cayenne. What’s more concrete is the arrival of the other Italian model, the Maserati Levante (2015) – no longer built on the platform of the Jeep Grand Cherokee, but on that of the Quattroporte. The C-X17 and EXP-9F will be equally luxurious – both are awaiting their final designations. While the Jaguar project is in a more advanced stage, at Bentley they’re still trying to define their design.

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