How the Ntorq Started India’s Sporty Scooter Segment | Exclusive Interview | autoX Awards 2025

Dhruv Behl sits down with Benoy Antony, AVP – Commuter Marketing at TVS Motor Company, to discuss how TVS created and now dominates India’s sporty scooter segment with the TVS Ntorq.

Benoy explains how the scooter market is evolving, why the sporty scooter space is maturing rapidly, and how the Ntorq brand is built around three clear pillars - style, technology, and performance. The conversation also dives into customer behaviour, regional demand, the impact of GST, and why scooters like the Ntorq 150 are attracting young buyers who want performance without compromising convenience.

From market insights to brand strategy and the road ahead for TVS, this interview offers a sharp look at where India’s two-wheeler space is headed next.