Royal Enfield is Long Term, Aggressive & Ambitious - B.Govindarajan, CEO - RE | Best of 2022 | autoX

‘We always look at what sort of an experience we can give to the consumer. We actually listen to the community, we ride along with the community, and, when we’re riding, we actually pick up what sort of an experience they’re looking for.' In a nutshell, why Royal Enfield is now venturing into new bike segments and offering modern products that are still quintessentially RE at heart. In this interview, B. Govindarajan talks to us about RE's long-term goals, the direction they are headed in, future launches and much more.