MotoGP joins Liberty Media’s portfolio alongside F1, opening doors to global growth, new content, and potential crossovers with Formula 1.
By Divyam Dubey
Liberty Media has just wrapped up a €4.2 billion deal to buy Dorna Sports, the company behind MotoGP. With this move, Liberty now controls 84 per cent of the business, while Dorna’s current leadership keeps the remaining 16 per cent. MotoGP is now part of the same group that owns Formula 1, marking a big shift in the motorsport world. Even with new ownership, MotoGP’s leadership isn’t changing. CEO Carmelo Ezpeleta and his team, including Enrique Aldama, will continue to run the show. But Liberty is bringing in experienced names from F1—like Chase Carey and Sean Bratches, to help shape MotoGP’s next chapter.
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Dorna has been running MotoGP since 1991 and also manages Moto2, Moto3, MotoE, and World Superbikes. Liberty’s entry brings fresh hope that MotoGP can enjoy the same global boom F1 saw after its takeover in 2017. The focus now shifts to reaching more fans and boosting the sport’s appeal worldwide.
Fans could soon see MotoGP through a whole new lens. Liberty’s success with F1’s 'Drive to Survive' shows what strong storytelling can do. Behind-the-scenes videos, emotional moments, and in-depth features could help bring new life to the sport and attract new fans.
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With both major racing series now under the same roof, expect fresh ideas—maybe even joint events, cross-promotions, or shared content platforms. It’s a big opportunity to raise MotoGP’s profile and create a closer connection between the two sports for fans around the world.