SWM Bikes in India

Q: What are SWM’s plans for future growth?

SWM aims to expand its global footprint, introduce eco-friendly motorcycles, and strengthen its mid-range adventure and retro portfolio.

Q: What makes SWM different from other adventure brands?

SWM combines Italian aesthetics, heritage-inspired designs, and rugged performance at competitive pricing, targeting mid-range adventure and dual-sport markets.

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About SWM Bikes

An Italy-based bike manufacturer, SWM Motorcycles was founded by Piero Sironi and Fausto Vergani in 1971. Christened after the name of its founders, Sironi Vergani Vimercate Milano is based in Milan, Italy. Initially, till 1980, all SWM motorcycles were off-road, observed Trials, Enduro, or Motocross-based motorcycles. By 1977, the company started producing small-capacity Enduro and Trial motorcycles.

As time went by, new SWM motorcycles – in the Trials and Enduro segment – gained traction. The bikemaker even acknowledged Pernod’s trial sponsorship in the year 1982. However, due to an unfortunate turn of events, the company had to shut down and cease production in 1984.

During the EICMA show in Milan, Italy in 2014, the company was reincarnated and consequently announced a series of motorcycles. It offered six street and off-road motorcycles with engine capacity ranging from 300cc to 650cc. SWM Motorcycles entered the Indian soil in 2018, with their mid-capacity ADV offering – Superdual T. This bike came with the help of the superbike multi-brand dealer, Kinetic Motoroyale.