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Explore Lexus LS price, features, specifications, variants, colours, pros & cons, key highlights, images, user reviews, and FAQs at AutoX. 

Lexus

Lexus LS

Ugly Grille

<p>A very awkwardly designed grille for such a boxy SUV body structure. Very misfitting.&nbsp;</p>


Love the coupe-style roof

<p>The LS looks very regal and sporty at the same time, which is something very difficult to pull off. Hats off to Lexus for bringing it to India. The engine and overall drive are smooth as silk.</p>


LS is best car

<p>To me, the LS is better than the S-Class, 7-series, Jaguar XJ and Audi A8. All these German cars are too common. I would definitely love to be seen driving something unique like the LS.</p>


RightHandDriving

3456 CC

<p>The eighth-generation<a href="https://www.autox.com/new-cars/lexus/es/"> Lexus ES</a> sedan will launch in India on 20 March, introducing a major update to the luxury line-up. This model follows a global debut last year and is built on an updated version of the TNGA-K platform. While the architecture now supports both hybrid and fully electric powertrains globally, the Indian market will continue to receive the hybrid configuration at launch. The new generation aims to progress the nameplate through a revised design, updated cabin technology, and refined proportions.</p><p><strong>Also Read:&nbsp;</strong><a href="https://www.autox.com/news/car-news/969-toyota-land-cruisers-117-lexus-lxs-recalled-in-india-over-gearbox-software-glitch-122979/">969 Toyota Land Cruisers, 117 Lexus LXs Recalled in India Over Gearbox Software Glitch</a></p><h2><strong>Lexus ES: Design</strong></h2><p>The exterior design moves away from the previous generation and takes inspiration from the LF-ZC concept. At the front, the traditional spindle grille is replaced by a cleaner bumper design with a small air intake positioned at the base. Diamond-pattern elements sit on either side of the bumper. The lighting setup includes Z-shaped daytime running lamps and horizontally placed projector headlamps. The roofline now flows in a more sloping direction, giving the <a href="https://www.autox.com/sedan-cars-in-india/">sedan</a> a coupe-style profile when viewed from the side.</p><p>
      
    <img src="https://images.autox.com/uploads/2025/04/1745389826317-6jt5-Lexus-es-sedan-rq.webp" alt="Lexus-es-sedan-rq.jpg" style="width: 100%; height: auto;"></p><p>The sedan has increased in size, measuring 15 mm longer than its predecessor, while the wheelbase has grown by 50 mm. Along the side, a strong crease line runs across the body and is highlighted with gloss black trim. Lexus has also introduced new alloy wheel designs for the model. At the rear, the ES features a slim LED light bar stretching across the width of the boot lid, along with illuminated branding. These changes result in a wider stance and a lower centre of gravity compared with the previous model.</p><h2><strong>Lexus ES: Interior</strong></h2><p>Inside the cabin, the ES adopts a technology-focused layout with a reduction in physical buttons across the dashboard. A freestanding 14-inch touchscreen infotainment system becomes the main interface, while a 12.3-inch digital instrument cluster provides driving information.</p><p>
      
    <img src="https://images.autox.com/uploads/2025/04/1745389802698-ce3h-Lexus-es-sedan-int.webp" alt="Lexus-es-sedan-int.jpg" style="width: 100%; height: auto;"></p><p><a href="https://www.autox.com/new-cars/lexus/"> Lexus</a> has added hidden switches beneath the dashboard surface that illuminate when the vehicle is active. Expected features for India include a 17-speaker Mark Levinson audio system and three-zone climate control.</p><h2><strong>Lexus ES: Engine</strong></h2><p>The ES for India will continue with a petrol-hybrid powertrain. The ES 300h uses a 2.5-litre four-cylinder engine paired with an electric motor to produce a combined 198bhp, with power delivered through an e-CVT gearbox. Globally, Lexus also offers a more powerful ES 350h producing 244bhp.</p><p><img src="https://images.autox.com/uploads/2026/03/Lexus-ES-1772773706515.webp" alt="Lexus ES.png" style="width: 100%; height: auto;"></p><p>In India, the new ES will compete with the long-wheelbase versions of the<a href="https://www.autox.com/new-cars/bmw/5-series/"> BMW 5 Series</a> and the <a href="https://www.autox.com/new-cars/mercedes-benz/e-class/">Mercedes-Benz E-Class</a>. Safety equipment includes the Lexus Safety System+ suite, featuring adaptive cruise control, lane departure warning, and a driver monitoring system. Prices for the updated sedan are expected to start at around Rs 70 lakh, with local assembly continuing in India.</p>

New Lexus ES India Launch on March 20: Here's All You Need to Know

The new Lexus ES features a redesigned exterior with Z-shaped DRLs, coupe-style profile, larger dimensions, hybrid powertrain, and a tech-focused cabin.

<p>Toyota has announced a voluntary recall&nbsp;in India for 969 Land Cruisers (FJA300) manufactured between September 4, 2024, and September 30, 2025, and 117 Lexus LX SUVs (FLA310)&nbsp;produced from March 6 to September 29, 2025. The most recent&nbsp;recall shows the brand’s proactive effort to mitigate risks and maintain optimal functionality of the cars involved. Though there are no reported&nbsp;incidents in the country as of now, the recall is a preventive measure to&nbsp;reprogram the Transmission Control Computer software. This software controls&nbsp;transmission performance, and updating it helps prevent potential issues&nbsp;while maintaining smooth and reliable gear shifting.</p><h2><strong>969 Toyota Land Cruisers, 117 Lexus LXs Recalled in India: What's the Issue?</strong></h2><p>The most recent recall of the Toyota Land Cruiser and <a href="https://www.autox.com/new-cars/lexus/lx/">Lexus LX</a> models stems from a potential issue with their 10-speed automatic transmission.&nbsp;These units use linear solenoids to manage gear shifting. If a solenoid fails under specific driving conditions, the transmission&nbsp;control unit and engine ECU may not detect the problem. This can cause&nbsp;the transmission to over-rev in certain gears, potentially damaging the transmission and leading to a loss of power at high speeds. In severe cases, damage to the transmission&nbsp;housing may allow transmission fluid to leak and create an additional safety concern.</p><p><strong>Also Read:&nbsp;</strong><a href="https://www.autox.com/reviews/car-reviews/toyota-fortuner-neo-drive-48v-first-drive-review-121527/">Toyota Fortuner Neo Drive 48V First Drive Review - King's Gambit</a></p><h2><strong>969 Toyota Land Cruisers, 117 Lexus LXs Recalled in India: More Details</strong></h2><p>The problem can be fixed by updating the vehicle’s transmission and engine control modules. As part of the recall,<a href="https://www.autox.com/new-cars/toyota/">&nbsp;Toyota</a> and <a href="https://www.autox.com/new-cars/lexus/">Lexus</a> will notify owners&nbsp;of affected Land Cruisers and LXs.&nbsp;Owners of these cars can also reach out directly to their&nbsp;local authorised dealer for more information.</p><p>In India, the Lexus LX 500d and <a href="https://www.autox.com/new-cars/toyota/land-cruiser/">Toyota Land Cruiser </a>LC300 are powered by the same 3.3-litre twin-turbo V6 diesel engine. Both <a href="https://www.autox.com/suv-cars-in-india/">SUVs</a> feature a 10-speed automatic gearbox, and&nbsp;are underpinned by Toyota’s TNGA-F body-on-frame platform.&nbsp;</p>

969 Toyota Land Cruisers, 117 Lexus LXs Recalled in India Over Gearbox Software Glitch

Toyota has recalled 969 Land Cruisers (FJA300) manufactured between September 4, 2024, and September 30, 2025, and 117 Lexus LX SUVs (FLA310) produced from March 6 to September 29, 2025.

Lexus LFA Goes Electric – All You Need to Know

Toyota GR GT & GR GT3 Revealed with V8

<p><strong>-The Lexus LFA Concept features a high-performance electric powertrain.<br>-It combines lightweight, rigid construction with technology from Toyota’s GR GT and GR GT3 race cars.<br>-The BEV sports modern styling that honours the original LFA.</strong></p><p>The new Lexus LFA is fully electric and has made its much-awaited debut in concept form, alongside Toyota’s new GR GT supercar and the race-ready GR GT3 in Japan. While details remain limited, the luxury division of Toyota has confirmed that the concept uses engineering know-how from GR GT and GR GT3 race cars while exploring what is possible with an electric powertrain. It has a lightweight aluminium body and is built around three core principles&nbsp;(a low centre of gravity, lightweight yet highly rigid construction, and advanced aerodynamics). Since the original two-door LFA sports car ended production in 2012,&nbsp;fans have eagerly speculated about what a second-generation model might offer – whether it would feature a more powerful V10 or a completely new approach.&nbsp;The new LFA Concept answers that curiosity with a fully electric powertrain, highlighting its ability to explore electrification while highlighting&nbsp;the performance potential of electric sports cars. All of this comes wrapped in a timeless, next-generation design that stays true to the spirit of the original LFA.</p><p><strong>Also Read:&nbsp;</strong><a href="https://www.autox.com/news/car-news/lexus-rx-350h-exquisite-trim-launched-in-india-prices-start-at-rs-90-lakh-122338/">Lexus RX 350h Exquisite Trim Launched in India, Prices Start at Rs 90 Lakh</a></p><p>Speaking on its electric exploration of the supercar, Lexus said, 'The model name 'LFA' is not bound to vehicles powered by internal combustion engines. It symbolises a vehicle that embodies technologies its engineers should preserve and pass on to the next generation.&nbsp;From the past to the future: the Lexus LFA Concept is a testament to how Lexus is preserving and passing on the value&nbsp;of sports cars and car-making knowledge so they can be retained and evolved.'</p><p>
      <div style="width: 100%; height: auto;" class="post-image">
        <img src="https://images.autox.com/uploads/2025/12/Lexus-LFA-Concept-Rear-1764910651270.webp" alt="Lexus LFA Concept Rear.jpg" style="width: 100%; height: auto;">
      </div>
    </p><h2>Lexus LFA Concept: What's More?</h2><p>While exact details about the LFA Concept’s powertrain and performance remain under wraps, its engineering ties to the GR GT and GR GT3 hint at its capabilities.&nbsp;The LFA concept has grown in size. It stretches 4,690mm in length, 2,040mm across,&nbsp;and sits on a 2,725mm wheelbase. Compared to the old LFA, it’s roughly 254mm longer and over 152 mm wider, giving it a much more commanding presence.</p><p>Design-wise,&nbsp;the new LFA Concept channels the spirit of the original LFA.&nbsp;Its low, coupe-like stance and flowing lines give it a timeless profile,&nbsp;while large wheels and functional vents behind the front tyres&nbsp;hint at performance. Even as a full BEV, it exudes the dynamic&nbsp;presence of a front-engine, rear-drive supercar.</p><p>Key highlights include a long hood with a glowing logo, slim LED headlights,  a continuous taillight, F1-inspired lighting, and a bold rear diffuser.</p><p><img src="https://images.autox.com/uploads/2025/12/Lexus-LFA-Concept-Interior-1764910667645.webp" alt="Lexus LFA Concept Interior.jpg" style="width: 100%; height: auto;"></p><p>The new LFA boasts a driver-centric cockpit, with a large display (showing all key information), and a yoke-style wheel for smooth operation. Digital screens have replaced the traditional gauges. Moreover, the central infotainment panel is absent. </p>

The Lexus LFA Successor Is Finally Here – And It’s Fully Electric

The new Lexus LFA concept, in an electric avatar, has made its much-awaited debut alongside Toyota’s new GR GT supercar and the race-ready GR GT3 in Japan.

<p><strong>-The Lexus RX 350h Exquisite is the new entry-level variant in the RX lineup.<br>-With the optional 21-speaker Mark Levinson audio system, it is priced at Rs 92.02 lakh.</strong></p><p><a href="https://www.autox.com/new-cars/lexus/">Lexus</a> has made its RX range more affordable in India by introducing a new entry-level trim called the Exquisite. The new RX 350h Exquisite is priced at Rs 90 lakh (ex-showroom). Buyers can further enhance the variant with a 21-speaker Mark Levinson&nbsp;audio system for an additional Rs 2 lakh, bringing the total cost to Rs 92.02 lakh.&nbsp;</p><p>With this upgrade option, the Exquisite trim is available in two configurations.&nbsp;The flagship RX 500h F-Sport+ remains unchanged in the portfolio&nbsp;and continues to retail at Rs 1.09 crore. The updated lineup aims to enhance the SUV's appeal while maintaining a strong feature set and premium positioning.</p><p>Speaking on the announcement, Hikaru Ikeuchi, President, Lexus India, said: ‘The Lexus RX represents our dedication to luxury, design, performance, and sustainable mobility. As the luxury SUV segment continues to grow,&nbsp;the introduction of the new Exquisite grade allows us to offer guests a wider range of options and features to choose from.&nbsp;This enhancement reflects our continued commitment to expanding our portfolio and elevating the Lexus experience in India, supported by advanced technology and a guest-first philosophy.'</p><p>Here’s all you need to know about the new variant in detail.</p><h2><strong>Lexus RX 350h Exquisite: Engine and Features</strong></h2><p>The <a href="https://www.autox.com/new-cars/lexus/rx/">Lexus RX 350h </a>has a 2.5-litre four-cylinder petrol engine paired with a hybrid system that produces a combined power output of 190bhp and peak torque of 242Nm, and is mated to an eight-speed e-CVT. On the other hand, the RX 500h F-Sport+ remains untouched at the top of the range with its 2.4-litre turbo-hybrid setup, six-speed automatic transmission,&nbsp;rear e-Axle, and all-wheel-drive capability.</p><p><strong>Also Read:&nbsp;</strong><a href="https://www.autox.com/reviews/car-reviews/2025-bmw-x3-vs-mercedes-benz-glc-vs-lexus-nx-350h-comparison-121266/">2025 BMW X3 vs Mercedes-Benz GLC vs Lexus NX 350h: Comparison</a></p><p>Feature-wise, the Exquisite trim mirrors the previous Luxury variant and continues to offer 10-way powered front seats with memory, a 14-inch touchscreen, ventilated and heated seats for both rows, a 360-degree camera, connected car technology, and ambient lighting.&nbsp;A 21-speaker Mark Levinson system is available as an optional upgrade.</p>

Lexus RX 350h Exquisite Trim Launched in India, Prices Start at Rs 90 Lakh

Lexus has made its RX range more affordable in India by introducing a new entry-level trim called the Exquisite. The new RX 350h Exquisite is priced at Rs 90 lakh (ex-showroom).

<p>Lexus has released a teaser of its upcoming supercar ahead of its global debut on 5 December 2025, giving a first look at what will follow the LFA. The unveiling is part of Toyota Motor Corporation’s All New Sports Models World Premiere, set for 11:00 am Tokyo time (7:30 am IST).</p><p><a href="https://www.autox.com/new-cars/lexus/"> Lexus </a>identifies this new model as the LFA’s successor, linking it to the V10-powered car produced between 2010 and 2012. The car has been developed under the Gazoo Racing. The world premiere will stream live on Toyota’s YouTube channel on 5 December.</p><p><strong>Also Read:&nbsp;</strong><a href="https://www.autox.com/news/car-news/new-toyota-gt-and-lexus-lfr-prototype-debuts-at-the-goodwood-festival-of-speed-121210/">New Toyota GT and Lexus LFR Prototype Debuts at the Goodwood Festival of Speed</a></p><p>The teaser shows silhouettes of the Lexus supercar, the Toyota GR GT and what appears to be a GT3 racing model. The Lexus car uses a rear lighting signature that matches the Sport Concept displayed at Monterey Car Week and the Japan Mobility Show. <a href="https://www.autox.com/new-cars/toyota/">Toyota</a> also showed camouflaged prototypes of two sports cars at the Goodwood Festival of Speed in July 2025.</p><p>The Toyota GR GT sits at the centre of the teaser, and its name now stands confirmed through a recent Japanese television advertisement. Toyota plans to bring Gazoo Racing forward as a core global brand, with Lexus placed within a new five-brand structure under the Century line.</p><p>Both the Lexus supercar and the Toyota GR GT will use a twin-turbo 4.0-litre V8 hybrid powertrain. Toyota’s powertrain head has confirmed that future Lexus models will continue with V8 technology, including the production version of the Sport Concept. The GR GT’s combustion engine alone is projected to produce around 800bhp, showing the direction of Toyota’s performance plan.</p><p><strong>Also Read:&nbsp;</strong><a href="https://www.autox.com/news/car-news/lexus-sport-concept-wows-at-monterey-with-futuristic-looks-and-track-inspired-touches-121508/">Lexus Sport Concept Wows at Monterey with Futuristic Looks and Track-Inspired Touches</a></p><p>Production is targeted for 2026, and the model may replace the LC coupe and convertible while taking the LFA’s place in the lineup. Toyota will also join the 2026 Supercars Championship in Australia with a V8 Supra, rounding off a sports car rollout that began with the GR GT3 project.</p>

Lexus Teases New Supercar Ahead of 5 December Debut, Set to Succeed the LFA

Lexus has teased its new supercar, set to debut on 5 December as the LFA’s successor, alongside Toyota’s GR GT, both using a twin-turbo V8 hybrid powertrain.

<p>Toyota Kirloskar Motor has recalled a total of 6,309 cars and SUVs in India, including both <a href="https://www.autox.com/new-cars/toyota/">Toyota</a> and <a href="https://www.autox.com/new-cars/lexus/">Lexus </a>models. The Toyota models recalled include the <a href="https://www.autox.com/new-cars/toyota/camry/">Camry</a>, <a href="https://www.autox.com/new-cars/toyota/land-cruiser/">Land Cruiser</a>, and Vellfire, and the Lexus models recalled include the RX, NX, and LM. All cars have been recalled due to a common issue affecting the rear view camera. <br><br>The exact reason for the recall has been stated as a potential fault in the 360-degree camera system of the cars, wherein a software error in the respective ECU could cause the rear view image to either freeze while reversing the car, or not appear at all, in certain cases. </p><p><strong>Also Read: <a href="https://www.autox.com/news/bike-news/2025-ducati-multistrada-v4-pikes-peak-launched-in-india-at-rs-3617-lakh-122109/">2025 Ducati Multistrada V4 Pikes Peak Launched in India at Rs 36.17 Lakh</a></strong></p><p>The affected Lexus cars include 745 RXs that were manufactured between May 9, 2025 and May 30, 2025, 443 NXs that were manufactured between November 17, 2021 and February 12, 2025, and 258 LMs that were manufactured between April 5, 2024 and August 21, 2025. <br><br>If your Lexus has been made within the above mentioned timelines, your Lexus relationship manager should contact you soon in order to get the required repairs or replacements taken care of. This would be, of course, at no additional cost. Alternatively, you can reach out to your relationship manager or your nearest Lexus dealership. </p><p><strong>Also Read:&nbsp;<a href="https://www.autox.com/reviews/car-reviews/2025-skoda-octavia-rs-first-drive-review---czech-mate-122112/">2025 Skoda Octavia RS First Drive Review - Czech Mate!</a></strong></p><p>The <a href="https://www.autox.com/new-cars/lexus/nx/">Lexus NX</a> is available in four variants, with prices starting from Rs 66.59 lakh (ex-showroom, Delhi). The Lexus RX is available in two variants, with prices starting from Rs 96.13 lakh (ex-showroom, Delhi). The Lexus LM is offered in two variants, too, with prices starting from Rs 2.15 crore (ex-showroom, Delhi).<br></p>

1,446 Lexus Cars Recalled In India Over Faulty Parking Assist Cameras

Lexus has recalled 1,446 cars pertaining to the same issue as the recently-recalled Toyota cars. Check if your car is affected. 

<p>Lexus has presented the LS Concept at the Japan Mobility Show 2025, showcasing the future direction of its flagship LS series. The concept replaces the sedan form with a six-wheeled luxury van. This version focuses on passenger comfort and usable space rather than driver engagement. Lexus describes the concept as a step toward the next stage of mobility, combining electric power and autonomous systems. The six-wheel layout is the LS Concept’s most distinctive element. It uses four smaller wheels at the rear to create a flat cabin floor that supports three seating rows and seats up to seven people. This layout gives more flexibility for interior design, allowing the vehicle to be configured for business or chauffeur use.</p><p><strong>Also Read:&nbsp;</strong><a href="https://www.autox.com/news/car-news/century-toyotas-new-ultra-luxury-brand-above-lexus-explained-122005/">Century: Toyota’s New Ultra-Luxury Brand Above Lexus, Explained</a></p><p><a href="https://www.autox.com/new-cars/lexus/">Lexus </a>has applied this design to demonstrate how large vans can balance space, comfort, and stability in future premium vehicles.</p><h2><strong>Lexus LS Concept: Exterior</strong></h2><p>The exterior design takes cues from Lexus’s ongoing style changes. The front replaces the brand’s spindle grille with L-shaped light elements. The sides rise sharply around the rear wheels and use transparent panels to balance outside visibility and privacy.</p><p><img src="https://images.autox.com/uploads/2025/10/Lexus-LS-Concept-Rear-1761811515014.webp" alt="Lexus LS Concept Rear.jpg" style="width: 100%; height: auto;"></p><p>At the rear, a U-shaped light bar connects both ends, and the tailgate opens vertically in two sections. These elements form a clean structure that keeps the design linked to Lexus’s modern identity.</p><h2><strong>Lexus LS Concept: Interior</strong></h2><p>The LS Concept focuses on how passengers use the space during travel. Wide sliding doors make entry easier, and the interior can be rearranged for work or relaxation. Adjustable seats, lighting control, and sound insulation create a calm setting.</p><p>
      
    <img src="https://images.autox.com/uploads/2025/10/Lexus-LS-Concept-Interior-1761811591488.webp" alt="Lexus LS Concept Interior.jpg" style="width: 100%; height: auto;"></p><p>The materials and design follow Lexus’s goal of offering comfort and convenience through simple layouts. Each part of the cabin is arranged to support privacy, quietness, and freedom of movement.</p><p><strong>Also Read:&nbsp;</strong><a href="https://www.autox.com/news/car-news/lexus-lx-sees-rs-2080-lakh-cut-after-gst-check-reductions-across-line-up-inside-121722/">Lexus LX Sees Rs 20.80 Lakh Cut After GST; Check Reductions Across Line-up Inside</a></p><p>Through the LS Concept, Lexus outlines its plan for the future of luxury transport. The company recognises that customer interest is moving away from sedans toward SUVs and vans that offer more space and flexibility. With this concept, Lexus signals a shift from performance-centred sedans to larger vehicles built around comfort, technology, and efficient electric mobility.</p>

Six-wheeled Lexus LS Concept Luxury Van Debuts at Japan Mobility Show 2025

The Lexus LS Concept at the Japan Mobility Show redefines the flagship model as a six-wheel luxury van focused on passenger comfort and electric mobility.

<p>Toyota has announced the creation of a new ultra-luxury brand positioned above its existing Lexus lineup, signalling a shift in its global strategy. The move, revealed ahead of the Japan Mobility Show in late October, will focus on the Century nameplate, Toyota’s flagship model. Introduced in 1967, the Century has long symbolised Japanese craftsmanship and tradition, often used by senior government officials and the Imperial Household. By establishing Century as a standalone marque, Toyota plans to take what was once a domestic symbol of status and transform it into a global name competing with established luxury manufacturers such as <a href="https://www.autox.com/new-cars/rolls-royce/">Rolls-Royce</a> and <a href="https://www.autox.com/new-cars/bentley/">Bentley</a>. The approach aims to strengthen Toyota’s position in the top-tier luxury market while redefining its brand structure.</p><p><strong>Also Read:&nbsp;</strong><a href="https://www.autox.com/news/car-news/maruti-suzuki-jimny-5-door-hits-1-lakh-unit-exports-milestone-122003/">Maruti Suzuki Jimny 5-Door Hits 1 Lakh Unit Exports Milestone</a></p><p>The Century has always represented a reserved form of luxury, built with attention to detail rather than visual showmanship. Produced in limited volumes, it has maintained exclusivity within Japan for decades. <a href="https://www.autox.com/new-cars/toyota/">Toyota</a> now intends to retain that reputation while expanding the Century’s profile for international markets. The goal is to establish a global identity distinct from both Lexus and Toyota’s mainstream models, presenting Century as a new expression of traditional craftsmanship aligned with modern market expectations.</p><p><a href="https://www.autox.com/new-cars/lexus/">Lexus</a> will continue focusing on technology and performance, while Century will stand as the top offering within Toyota’s portfolio. This approach allows both brands to operate independently while targeting different customer bases, with Lexus pursuing innovation and Century focusing on custom-built exclusivity.</p><p>
      
    <img src="https://images.autox.com/uploads/2025/10/Century-SUV-2-1760422285494.webp" alt="Century SUV 2.jpg" style="width: 100%; height: auto;"></p><p>A concept model previewing the Century brand has already been shown, featuring a coupe-like limousine design with sliding doors and a refined interior. The vehicle highlights materials and details chosen for craftsmanship rather than display. Toyota plans to introduce hybrid powertrains for upcoming models, integrating its environmental goals with modern luxury standards. </p><p><strong>Also Read:&nbsp;</strong><a href="https://www.autox.com/news/car-news/toyota-century-suv-lexus-ls-mpv-concepts-teased-ahead-of-2025-japan-mobility-show-121942/">Toyota Century SUV, Lexus LS MPV Concepts Teased Ahead of 2025 Japan Mobility Show</a></p><p>Toyota’s decision to enter the ultra-luxury segment reflects a wider industry trend where long-established manufacturers aim to expand upward into higher price segments. By making Century an independent brand, Toyota seeks to compete directly with global luxury names while maintaining a unique cultural identity. With expansion plans that include regions like China, Toyota aims to position Century as an international luxury marque rooted in Japanese heritage and consistent quality.</p>

Century: Toyota’s New Ultra-Luxury Brand Above Lexus, Explained

Toyota’s Century becomes a standalone ultra-luxury brand above Lexus, set to compete globally with Rolls-Royce and Bentley, featuring hybrid powertrains.

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