Hero Enters Italian Market with Euro 5+ Compliant Hunk 440 & Xpulse 200 4V

Hero MotoCorp has expanded its global presence by entering Italy through a strategic partnership with Pelpi International, one of the country’s leading two-wheeler distributors. Initially, Hero will offer three bikes in the market, with Pelpi managing the sales, service, and spare parts network across Italy. It will first sell its products in major cities through more than 36 dealerships and plans to increase that to 54 outlets in the coming months. Backed by advanced R&D centers in Germany and India, Hero will continue to cater to the evolving needs of bike enthusiasts around the world.

Commenting on the occasion, Sanjay Bhan, Executive Vice President, Hero MotoCorp, said ‘Entering Italy, the very heartland of two-wheeler culture, marks a defining milestone in Hero MotoCorp’s global expansion journey. We aim to redefine ‘The Future of Mobility’ at a global scale with next-gen smart mobility solutions that cater to diverse riding preferences.’

He also added ‘With products that reflect both the Explorer and Liberator spirit, we are inviting Italian riders to experience Limitless Freedom and Limitless Adventure every day. Our success in the Dakar Rally with Hero MotoSports is a testimony of our global engineering excellence and the innovation in products that we are bringing for Italy market.’

Also Read: 2025 Hero Mavrick 440 Spotted In India with USD Front Forks, Bronze Engine Cover and More

Here’s a quick look at the three flagship Hero models making their debut in Italy: the all-new Hunk 440, the Xpulse 200 4V, and the Xpulse 200 4V Pro.

Hero Hunk 440

The Hero Hunk 440, a rebadged version of the discontinued Mavrick 440, is now available in Italy, with prices starting from €3,990, including VAT (roughly Rs 4.10 lakh). It is offered in Twilight Blue and Phantom Black colour options. While it retains the 440cc single-cylinder engine (same Euro5+ compliant) and chassis, the bike boasts some changes. It is equipped with dual-channel ABS, a connected TFT display with navigation, LED lighting, and wide 150/60 ZR 17 tyres.

Xpulse 200 4V, 200 4V Pro

The Xpulse 200 4V range has also made it to the Italian streets, priced at €2,990 (Rs 3.07 lakh) for the base model and €3,190 (Rs 3.28 lakh) for the top-spec 4V Pro. The Pro version delivers 18.9bhp and 17.35Nm torque, with three ABS modes, Bluetooth navigation, LED projector lamps, and rugged suspension. The Xpulse 200 4V comes in a Matte Nexus Blue shade, while the premium Xpulse 200 4V Pro is offered in Pearl Fadeless White colour.

Also Read:  Hero Destini 110 Launched in India at Rs 72,000

Hero MotoCorp provides a standard 3-year warranty on its products. For the European launch, they are adding 2 extra years, so customers get a total of 5 years of warranty. However, there are some terms and conditions.