After Keeway, Adishwar Auto Ride India is set to bring another European two-wheeler brand to our shores!
Last month, Adishwar Auto Ride India, a part of the Mahavir Group that looks after the operations of Benelli in India, launched the Hungarian two-wheeler brand Keeway here. And now, the group is set to bring yet another European motorcycle brand to India – Moto Morini, which is an Italian motorcycle brand.
Though not officially confirmed yet, Moto Morini is expected to get an independent dealer network here, separate from the Benelli outlets. Interestingly, Moto Morini's international site has only two products – the Seiemmezzo and X-Cape – listed as of now, but Adishwar Auto Ride has confirmed that they'll introduce four Moto Morini products here. So, it'll be interesting to see the all-new products that are in the pipeline. Expect the first product announcement in the next few weeks.
Sharing his thoughts on the latest development, Vikas Jhabakh (MD, Adishwar Auto Ride India Pvt Ltd) said, 'We are delighted to introduce this renowned and prestigious brand to the Indian motorcyclists. At Adishwar Auto Ride India, one of our key endeavours is to create values through our relationships with our customers. With the introduction of Moto Morini, we aim to cater to the requirements of Indian buyers in the premium mobility segment. With our tenure and experience in the superbike segment, we are certain of successfully establishing the brand in the country.'
Founded in Bologna in 1937 by Alfonso Morini, Moto Morini is an iconic Italian motorcycle manufacturer, with a rich heritage spanning over 85 years. Moto Morini is also famous for building race bikes during the 1950s and 60s. Presently, the brand has 119+ touchpoints across the European markets.
*All images used are for representation purposes only. The products shown are not yet confirmed for launch in India.