Piaggio Vespa opens virtual shop with Snap Deal

You can now go online and easily book your Piaggio Vespa at Snapdeal.com. Vespa has become the first premium scooter brand to launch its online store. Piaggio Vehicles Pvt. Ltd., partnered with Snapdeal, have created a platform to reach out to its potential customers via internet.

This exclusive brand store will showcase the entire range of Vespa models and these would be available at a booking amount of Rs 5,000 – which also includes Vespa, VX, Vespa S and Vespa Elegante.

The idea behind this online partnership is to reach out to a younger segment of consumers, who are digitally active and prefer purchases that provide easy access and transactions without investing much time.

Speaking about the new partnership, Mr. Sanjeev Goyle Executive Vice President - 2W Business, Piaggio Vehicles Private Limited (India) said, “From the launch of Vespa LX to the launch of sporty Vespa S, our endeavour as a brand has been to offer ultra-modern and sleek designs that appeal to the youth segment. Today’s generation loves online shopping and prefers brands that provide buyer friendly shopping options. Hence we decided to launch a virtual store that will offer the fastest possible Vespa buying experience.”

“Automotive category on Snapdeal has grown at a phenomenal pace in the last 12 months. We have seen a tremendous customer response towards this category. With the Vespa Brand Store, on the Snapdeal platform, we want to create a unique shopping experience for our consumers where they have access the entire Vespa Scooters’ portfolio from the comfort of their homes” said Tony Navin, Senior Vice President, Electronics and Home at Snapdeal.