Royal Enfield ready to thump into Thailand

At the ongoing Thailand International Motor Expo, the Chennai based two-wheeler manufacturer announced that it will soon inaugurate its first exclusive dealership in Bangkok, Thailand.

It seems that Royal Enfield is on an expansion spree. One of the most iconic motorcycle brands in the world, Royal Enfield, disclosed its expansion plans, specifically for the Thai market, at the ongoing Thailand International Motor Expo. Royal Enfield will be targeting the mid-size motorcycle market in the Thai market with its current models. The existing models have engine capacities of 350, 500 and 535cc.

Commenting on the new development, Mr. Arun Gopal, International Business Head, Royal Enfield, said, “Royal Enfield designs classic styled motorcycles that are simple, evocative, tactile and fun to ride, providing riders with a “Pure Motorcycling” experience. Our motorcycles are built to be timeless, uncomplicated, engaging, and accessible bikes for the city, as well as great touring or adventure rides, for novices, as well as experienced riders. With over 50% year-on-year growth in the last five years, our ambition today is to lead and grow the underserved middle weight segment globally and this growth will largely come from markets like India such as Latin America and South East Asia, given their size and comparable commuting trends. Thailand with its already established leisure motorcycling culture and presence of several riding communities and enthusiasts, blends perfectly with Royal Enfield motorcycles that has exploration and adventure at its core.”

Royal Enfield will start its operations at Thonglor in Bangkok, Thailand in the next few months with its first exclusive dealership in Bangkok being set up in partnership with General Auto Supply (GA). Apart from selling Royal Enfield motorcycles, General Auto Supply will also be responsible for service and aftermarket duties of the brand.