Rudratej Singh is the new President of Royal Enfield

Today, Eicher Motors announced that Rudratej Singh will be Royal Enfield’s new President and will be based in Gurgaon.

To reap the opportunities well in the near future, Royal Enfield has appointed Mr. Rudratej Singh as its new President. Prior to this, he was working as Vice President – Marketing Operations, Unilever South Asia, and was based out of Singapore.

In his new role, Mr. Singh will be based in Gurgaon and will report directly to Siddharth Lal, Managing Director & Chief Executive Officer, Eicher Motors.

Commenting on Mr. Singh’s appointment, Mr. Lal said, “Rudy joins Royal Enfield after spearheading global brands and businesses for almost two decades across emerging and developed markets.”

In his new role, Mr. Singh will be responsible for building leadership for Royal Enfield and leading the commercial business for the Chennai-based motorcycle manufacturer. He would also try to promote global sales and after sales, brand and marketing, new product strategy and creating and growing new business opportunities such as apparel and accessories.