The new Safari has beaten all odds to cross this milestone in just five months, showing its super high level of acceptance and penetration among mainstream SUV buyers in the country.
What's in a name, they say! Here's an example. Tata Motors began production of the new Safari on 14th January 2021 and already, in about five months, the Indian auto giant has rolled out the 10,000th unit of the SUV from its manufacturing facility in Pune. Despite all COVID-related restrictions, after the 100th rollout in February, the last 9,900 units of the new Safari were rolled out in less than four months.
This not only goes to show the respect and admiration Indian SUV buyers have for the Safari brand but also just how quickly three-row seven-seater SUVs are gaining popularity as well as a sizeable market share, speaking of which, the new Safari has already become one of the best-selling 6/7-seater high SUV, with a current market share of 25.2% in its category. A look at the collective figure of the Safari and its stablemate, the Harrier, reveals a 41.2% market share for Tata Motors in the High SUV segment, as of Q1 FY22.
Speaking on the occasion, Shailesh Chandra (President – Passenger Vehicles Business Unit at Tata Motors) said, 'We are thrilled to have reached this significant milestone for the new Safari in a span of four months. Not to mention, we have achieved this landmark during one of the toughest periods our country has endured in its long history...this iconic brand is already leading the segment and we are delighted with our customers’ response. We thank our customers for their continued trust in the brand. We will continue to keep our New Forever range refreshed catering to the ever-evolving needs of our customers.'