Aston Martin’s Lagonda brand to relaunch with electric SUV

Aston Martin will revive the 112-year-old marque as the maker of uber-luxurious EVs. 

Aston Martin has confirmed that the debut vehicle of its recently revived Lagonda brand will be ‘a radical, zero-emission SUV’.

Scheduled to be unveiled in 2021, the Lagonda SUV will feature an evolution of the bold design language that was first seen on the Vision Concept. Since the vehicle has just been announced via a single sketch, predictably, Lagonda has not announced any of its technical details. All the company has revealed is that the vehicle will be powered by an electric drivetrain and have 4-wheel drive.

On the Lagonda SUV, Aston Martin’s President and CEO, Andy Palmer, said, ‘In reviving one of the most iconic names in motoring, we have created a unique opportunity. One that allows us to cast aside an inherited 20th century approach and instead design cars around 21st century demands and desires. The Lagonda SUV is the first of its kind: a spacious, high-performance 4x4 that successfully reconciles a love of technology, luxury and style.’

The upcoming vehicle will be positioned in the uber-luxurious SUV segment, thus aiming squarely at the Bentley Bentayga and Rolls-Royce Cullinan. Lagonda, however, claims that it’s SUV will exhibit much more futuristic design elements combined with ‘near-future technologies’.