Audi's global revenue accelerates to €53 billion in 2014

Audi Group’s revenue accelerated to a record €53 billion during the previous year, the German luxury car maker reported during its Annual Press Conference on Tuesday.

With the increase in revenue, operating profit also rose to €5.15 billion, delivering an operating return on sales at 9.6%. Profit before tax was just short of €6 billion.

With Audi clearly on a roll, company chairman Rupert Stadler was elated at the press conference: “We delivered more in 2014 than promised. After a very positive start to this year, we aim to achieve a new record for unit sales in 2015.”

Having surpassed its sales target of 1.7 million units (albeit marginally), Audi has set its sights high for the coming years.

To achieve higher growth, the company will invest more than €24 billion in new products and technologies by 2019. Eight new models will roll out from their factories by end of the decade, taking their product total to 60.

The brand with four rings will also start a mass recruitment drive with 6,000 new people set to join their existing workforce in 2015 alone. 4,000 of those will be hired in company’s homeland, with the remaining representing Audi in other parts of the world.