Citroen C3, eC3 Blu Edition Launched in India with Cosmetic and Feature Upgrades

Citroen has introduced a special 'Blu' edition for the C3 and the eC3 in India to commemorate its third anniversary. The limited edition is available in the Feel and Shine variants of these hatchbacks. It has a striking Cosmo Blue exterior colour complemented by bodyline and roof graphics. The limited-run model is equipped with features such as an air purifier, LED cup holders, neck rests, sill plates, personalised seat covers, and seat belt cushions. In addition to the new Blu limited-run version, Citroen has announced special anniversary prices for the C3 and the C3 Aircross, complimentary car washes, and referral bonuses for loyal customers. Let's look at these anniversary offers in more detail.

Citroen C3, C3 Aircross Prices Slashed

Citroen has dropped the prices of the C3 and the C3 Aircross in India as part of a special anniversary offer. The C3 hatchback is now priced at Rs 5.99 lakh, while the compact SUV, the C3 Aircross, costs Rs 8.99 lakh. In comparison to their previous entry-level prices, the C3 and the C3 Aircross have become more affordable by Rs 17,000 and Rs 1 lakh, respectively. However, it is important to note that these special anniversary prices only apply to select variants and remain in force until April 30, 2024. For reference, the original entry-level prices of the C3 and the C3 Aircross are Rs 6.16 lakh and Rs 9.99 lakh, respectively. Both are ex-showroom figures.

Free Car Spa and Referral Rewards

Citroen has introduced a complimentary car wash and a referral programme for current customers. Under the referral scheme, existing customers will receive a Rs 10,000 incentive for each successful recommendation. Both offers are valid throughout April.

Some Other Highlights

Citroen recently revealed the Basalt, which is its fourth vehicle under the C-Cubed programme. The coupe-SUV was shown in the form of a concept, but the automaker claimed that the production model would be available in India by the second quarter of the year. The new Citroen SUV is anticipated to come with a starting price tag of Rs 8 lakh (ex-showroom). It will compete directly with the Tata Curvv, which may launch soon.