The new logo comes into effect today and highlights the iconic American car maker's shift into electric vehicles.
Last year, we had reported on the progress made by General Motors in the development of new EV technology. At the beginning of 2020, just before the global lockdown, the American carmaker had unveiled plans of a new EV platform called the Ultium platform, which focused on new battery technology for all their vehicles. GM had also announced plans to launch electric vehicles from all its major brands – Cadillac, Buick, Chevrolet, and GMC – within the next three years. It looks like GM has just taken the first big step to confirm their full focus on electric vehicles, and it can be seen in their new logo.
For the first time in over 50 years, the original GM button has been redesigned. The new and brighter GM button now features a lower case 'g' and 'm'. GM has said that the 'm' is a visual representation of the electric Ultium platform. The 'm' continues to be underlined, which pays tribute to the familiar underlined lettering on the original logo.
This new logo is a part of a whole new marketing strategy by GM called Everything In, which seeks to emphasize a digital and electrified future. In GM's press release, the American carmaker has said that the new logo 'evokes the clean skies of a zero-emissions future'.
Essentially, GM is trying to draw new customers, as well as a new generation of car buyer, who see electric mobility as a great solution to climate change as well as urban mobility. It also clearly shows the company's efforts in EV development. GM will launch 30 new electric vehicles globally by the end of 2025, from brands within the GM family. GM's new battery packs reportedly offer more energy options, fast-charge capability, and can deliver ranges up to 400 miles (650km).