Honda opens online car bookings

Honda starts accepting online bookings through its Honda Car India website via a simple and minimalistic step-by-step model, will even facilitate the delivery of your new car to the address of your choice.

At a time when the coronavirus pandemic sure has brought regular daily life to a grinding halt, carmakers are finding new ways to connect with prospective customers and automotive aficionados, be it through car colouring books or opening bookings online. Along these lines, Honda car India has launched its new online car booking section on the company’s website in the new ‘Book Now’ section.

Once you click on the tab and enter the section, it prompts you to enter your personal details to verify your credentials via e-mail and mobile phone number. The next step requires you to select the model, variant and fuel type along with colour shade and manual or automatic transmission. Customers can then select their location and dealership of their choice from where they would like to make the purchase. Post this the customer proceeds to the booking page by choosing a payment option. Once the booking has been made, a booking confirmation ID is generated and sent to the customer via e-mail and SMS. The same ID is also communicated with the dealership which then appoints a sales executive who will contact the customer for further details, payment options, finance and paperwork. Once the payment method has been decided and setup between the dealership and the customer, the car will be delivered to the customer's address of choice depending on the availability of the model. Of course, this can only happen once the lockdown opens up. And once normalcy resumes, the duration of booking and waiting periods will further change.

Rajesh Goel, Senior Vice President and Director, Sales and Marketing, Honda Cars India Ltd said, “At Honda, providing ‘Joy of Buying’ to our customers is at the core of our corporate philosophy. Our newly introduced ‘Honda from Home’ facility offers a simplified and secure booking experience for the ever-evolving digital consumer who makes his purchase decisions online. Customers can now conveniently book their Honda car from the comfort of their homes. This platform is part of Honda’s digitalization efforts in-car retail experience that not only drives convenience but also efficiency.”

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