Insights into the myBMW digital ecosystem

At the #NEXTGen Summit, BMW also offered some insights into its 'myBMW' digital ecosystem. We take a look at what the future holds for the brand's digital customer services.

Under the rubric of the #NEXTGen Summit, folks from BMW got an excellent opportunity to shed some light on their new digital customer service ecosystem – myBMW. While specific details of myBMW will be revealed at the IAA Cars 2019 Motor show in Frankfurt in September 2019, the Bavarian carmaker, for now, has announced that all its existing mobility services & products, including NOW, will be clubbed together under myBMW. Further, to categorise the services in order to enhance customer convenience, the services will be slipt into three categories: 'My Car', 'My Life' & 'My Journey'.

BMW's new digital customer service ecosystem has already been afoot, thanks to the introduction of the BMW Intelligent Personal Assistant on models that run the brand's OS 7.0. As the name suggests, the system responds to phrases like 'Hey, BMW' and works by constantly adapting to driver preferences & favoured settings. The onboard digital assistant is always learning too, thanks to regular Over-The-Air (OTA) updates. To take 'conversational control' of vehicle & services to the next level, BMW is also offering Amazon Alexa in multiple BMW & MINI models.

Another revolutionary approach to digital methods of car operation has been achieved using the BMW Digital Key. Making use of Near Field Communication (NFC) technology, the Digital Key converts a smartphone into a car's key. From unlocking the car to starting the engine, all actions can be performed using the phone. The BMW Digital Key is currently available for all NFC-capable Samsung Galaxy devices running Android 8.0 and above.

While these services have been made available with select BMW & MINI models, expect these to trickle down the brand's majority model line-up in the years to come.

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