Mahindra Launches Metaverse Platform for XUV400 EV

Mahindra XUV400verse, the newly introduced metaverse platform for the XUV400 EV, provides users with a slew of new interactive features, including virtual test driving, photorealistic graphics, and more.

By Reetika Bhatt | on December 21, 2022 Follow us on Autox Google News

Mahindra & Mahindra, the Indian auto manufacturer, recently launched XUV400verse, a metaverse platform powered by for Mahindra's All-Electric XUV400 in the virtual world.

The new platform will serve as a universe that connects the firm's virtual areas in order to deliver a unique customer experience with photorealistic graphics. Thanks to the XUV400verse, Mahindra customers will be able to engage with the brand, collaborate, socialise, and have an immersive product experience. 

The automaker will offer distinctive experiences, including a Virtual Brand Showroom, Customisable Avatar, Hyper-realistic 3D automobile customisation, and Virtual test drive to allow buyers to explore their creativity in the XUV400verse. 

Also Read: 2022 Mahindra XUV400 EV Review | Performance, Range, Handling & more of this Electric car | autoX

Virtual Brand Showroom

The immersive virtual showroom from Mahindra features a futuristic layout with brand-specific items and accessories in zones, guided and free-roam adventures, an LED wall showcasing spatial sound interactive avatars (Live and Non-Player Characters - NPCs), and more.

Customisable Avatars

Customizable avatars are available to users in the XUV400verse, who may also invite friends and family to share the experience with them.

Hyper-realistic 3D Car Configurator

Users can interact with the hyper-realistic 3D car configurator, which allows real-time personalisation, colour switching, and immersive exploration of the SUV's features.

Also Read: Mahindra Thar 5-door Interior Spied; Seating Layout and More Details Revealed

Virtual test-drive

The XUV400verse also boasts a first-of-its-kind virtual test drive with a variety of modes and camera views where users can play games to learn about the key features of the SUV while also being surrounded by brand billboards and engrossing cinematics.

Veejay Nakra, President of - the Automotive Sector, Mahindra & Mahindra Ltd., said, "The XUV400verse will enable us to create a superior customer experience. We invite our community of young SUV buyers and enthusiasts to plug into this experience with their friends and family from the comfort of their homes. We are providing an environment that resonates with our next generation of tech-savvy customers, offering them an innovative and immersive experience."

Tags: Mahindra Mahindra XUV400 XUV400 XUV400verse Metaverse

Write your Comment

Mahindra XUV400 Model Image
Starts at ₹ 15.49 Lakh Ex-showroom, New Delhi

Please tell us your city. This allows us to provide relevant content for you.