Mahindra Thar accessories and merchandise launched

From exterior embellishments to interior add-ons and off-road equipment, Mahindra's range of official accessories and merchandise for the new Thar has it all.

The fact that Mahindra has launched an all-new range of accessories and official merchandise for the new Thar is not at all surprising. In fact, those aware of the car's cult following were only waiting for this day eagerly. With an Indian offroad icon like the Thar, there's no denying that fans and customers will throng the Mahindra dealerships to get their hands on the official merchandise and accessories. In keeping with the times, all products are also available online on Mahindra's e-store, m2all.com

From chrome & piano black appliques, body-cladding and stylish alloy wheels to a portable grip-track, wireless hand-controlled winch, high-lift jack, etc., the range of accessories are quite extensive. While the accessories are largely divided into two categories (Lifestyle/Adventure), much like the Thar's trim options, the merchandise is divided into apparel & non-apparel sections.

The new Mahindra Thar, on its own, has received an overwhelming response from customers. The car managed to clock 9,000 bookings within five days of its price reveal. You can check out the pricing of the 2020 Mahindra Thar here and also check out our first-drive impressions of the new Thar here.