Maruti Suzuki launches iCreate personalisation programme for Swift

The iCreate programme will allow customers to personalise their Maruti Suzuki Swift in a claimed 120 different ways.

The current generation Maruti Suzuki Swift is on the verge of being replaced, but its maker wants to keep its strong demand intact before the new model arrives next year. So, Maruti has now extended the iCreate customisation programme to the Swift – which was previously only available on Ignis and Vitara Brezza.

This means that those planning to buy a Swift can now personalise their car with a total of 120 exterior & interior colours and designs, along with some accessories. The iCreate configurator is available at all Maruti dealerships, and the accessories will be fitted by the company’s trained staff.

On the outside, Maruti Suzuki offers roof wraps, garnishes for headlamps, grill & tailgate, spoilers & body kits, alloy wheels, window frame kits, and much more. For interior customisation options under the iCreate programme, Maruti offers ten seat cover options, neck and back cushions, designer floor mats, transparent floor mats and steering wheel covers. The flocking kit for the interior is also offered to liven up the cabin. Furthermore, a styling kit – which adds wooden trim to the dashboard, central air vents, lower centre console and the door panels are also on offer.

Some functional add-on accessories which are offered include a tyre pressure monitoring system, an 8.0-litre cool box, logo projector puddle lamps, pedal pads, front centre armrest, and most importantly – the same 7-inch touchscreen infotainment system from the bigger Marutis – which offers a host of connectivity options.

There are no changes under the hood though – which means that the Swift comes powered by a 1.2-litre K-Series petrol engine that makes 84bhp of power and 115Nm of torque, and 1.3-litre DDiS diesel engine that produces 75bhp and 190Nm. A 5-speed manual gearbox remains the sole transmission option.

The Maruti Suzuki Swift is priced between Rs. 4.79 lakh – 7.46 lakh (ex-showroom, New Delhi). The additional cost under the iCreate programme is subject to the number of options availed.