The price hike will be effective from the first week of January 2020.
Mercedes-Benz India has recently announced that it'll revise the ex-showroom prices of its entire model range, starting January 2020. Citing rising input costs as the reason behind the move, the prices are expected to go up by up to 3 per cent, which will vary depending on the model.
Sharing his thoughts on the decision, Mr Martin Schwenk, MD & CEO of Mercedes-Benz India said, 'We have been reviewing the various cost escalations, including the rise in the commodity and input costs that have been exerting pressure on our bottom line. To run a sustainable business and protect our customers’ investment in the brand, there is a need to offset the impact of these rising costs through a moderate price correction. Though we have been absorbing the majority of these, we are left with few options but to pass on some of the additional costs to our customers.'
To ensure customers are not deterred by this move, existing Mercedes-Benz Financial Services like Star Agility+, Wish Box and Star Finance will continue to offer tailor-made buying solutions to discerning customers. The brand's popularity in India, however, is unlikely to be affected by this. At the recent launch event of the 2020 GLC, Martin Schwenk revealed the fact that Mercedes-Benz India has already sold all its 2019 stock of its most popular SUV models - the outgoing GLC, GLE and the GLS. That's one reason why the brand has already begun accepting bookings for the new 2020 GLE, due to launch in India before the 2020 Auto Expo. Likewise, bookings for the 2020 GLS are also expected to open in the first quarter of 2020.