Mercedes-Benz Vision Iconic Concept Breaks Cover as a Retro-Inspired Electric GT

Mercedes-Benz has introduced the Vision Iconic concept, an electric grand tourer that marks a new design direction for the brand. This two-door coupe draws inspiration from past models such as the 300 SL and 600 Pullman but sets the tone for future electric vehicles. The car features an illuminated grille, chrome frame, and upright Mercedes star on the bonnet. The Vision Iconic reflects Mercedes-Benz’s approach to combining its heritage with emerging electric technologies.

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A standout feature is the solar paint, which uses nanoparticle-based photovoltaic technology to convert sunlight into energy. Under optimal conditions, the coating can add up to 12,000km  of range annually, even when the car is parked. The paint is recyclable and free of rare earth metals, supporting Mercedes’ sustainable vehicle strategy. This innovation shows the effort to improve energy efficiency by focusing on materials and surface design.

The exterior channels Art Deco influences with a long bonnet and chrome details. The seven-spoke aero wheels and side vents balance styling with aerodynamics. The rear features slim LED tail-lights and a chrome strip, mirroring the proportions of the 1954 300 SL. These design elements create a connection between the brand’s past and its electric future.

Mercedes-Benz Vision Iconic Concept: Interior

The Vision Iconic pairs a floating glass dashboard called the 'Zeppelin' with analogue-style clocks and digital displays. An AI assistant shaped like the Mercedes star interacts with the driver.

The cabin combines blue velvet upholstery, brass door handles, and straw marquetry flooring inspired by Art Deco design, blending classic craftsmanship and digital technology.

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The Vision Iconic comes with steer-by-wire steering, Level 4 autonomous driving, and neuromorphic computing that processes driving data with 90 per cent less energy. The concept previews features expected in the next-generation S-Class due around 2028 and highlights Mercedes-Benz’s plans for electric luxury coupes.