Porsche Sells Bugatti Rimac Stake Amid Profit Slump After Five-Year Partnership

Porsche is officially out of Bugatti Rimac, and honestly, that is a big move in the hypercar world. What started in 2021 as one of the most exciting performance car partnerships in recent memory is now coming to a close, with Porsche selling its 45 per cent stake in Bugatti Rimac, along with its 20.6 per cent share in Rimac Group, to HOF Capital-led investors from New York. Once approvals are done, Volkswagen Group’s Bugatti story, which started back in 1998, will finally be over. When this partnership was first announced, it felt like proper petrolhead fantasy.

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Bugatti, the brand that gave us monsters like the Veyron and Chiron, joining hands with Mate Rimac, the guy rewriting the EV performance rulebook. It looked like the perfect blend. Bugatti brought the madness, the heritage, and the outrageous speed obsession. Rimac brought cutting-edge electric tech and fresh thinking. For anyone who loves fast cars, this was not just business, it felt like the start of something seriously special.

And to be fair, it did deliver some excitement. The Bugatti Tourbillon showed that this new-era Bugatti was not about going soft. It still had drama, engineering excess, and that proper hypercar sense of occasion. But behind the scenes, Porsche clearly had bigger issues to sort out.

The numbers tell the real story. Porsche’s operating profit dropped hard, from €5.64 billion in 2024 to just €0.41 billion in 2025. That is not a small wobble, that is a proper financial punch. Between huge investments in new products, EV course corrections, tariff issues in the US, and pressure from China, Porsche has been forced to focus on protecting its own house first.

Selling Bugatti Rimac is less about losing faith and more about tightening the garage. Now, HOF Capital steps in, and this changes the flavour completely. For now, Mate Rimac stays in charge, which should reassure fans. His vision is still central to Bugatti’s future, and that matters.

Still, Porsche’s exit feels like the end of a fascinating chapter. For those of us who grew up watching Bugatti under Volkswagen break records and redefine speed, this one hits differently.