With the success of their new products based on the India 2.0 program, Skoda has set new benchmarks, achieving record sales.
Skoda’s India 2.0 program brought a lot of firsts to India for the Czech brand. Not only did the company localize a global platform to make it cost-effective, but also produced two brand new ‘Made-for-India’ cars that were specifically designed to meet the unique requirements of Indian customers. The success of the platform and the ‘Made-in-India’ cars is simple to judge when we consider that in the first 10 months of the year, the brand has already sold over 44,500 cars, with two months still to go before the year ends.
Speaking on the sidelines of the Peak-to-Peak drive organized by the brand, Petr Šolc, Brand Director, Skoda India said, 'Usually, we call the world to our Mladá Boleslav headquarters and showcase our products. It gives me great pleasure and pride to invite the world to India to showcase our India-developed and India-made products, which have proven themselves on the world stage. It was an incredible few days for all of us at Skoda Auto India, interacting with experts from India and the world. Our India 2.0 heroes were in their element in the beautiful foothills of the Himalayas. 2022 has been a remarkable year for us. With the response we have received, we are confident of carrying forward this momentum into 2023, and beyond.'
The success of the new products and platform for the brand is such that not only will Skoda India achieve record-high numbers when it comes to 2022 as a full year, but they have also registered record-breaking monthly sales, quarterly sales, and even half-yearly sales. However, despite the success, the brand is constantly updating its products and has announced a new Anniversary edition of the Kushaq and will soon be launching the updated 2023 versions of both the Slavia and the Kushaq.
Of course, this also comes at an opportune time for the brand, as the Skoda Kushaq was recently tested for safety by GNCAP and has become one of the safest cars in India based on GNCAP’s revised, more stringent testing standards. Needless to say, this means better cars for Indian customers, and with the fun-to-drive appeal of Skoda’s products, their offerings remain highly attractive to Indian customers.
Of course, the brand is also firming up its EV plans for the Indian market, with the potential introduction of the Enyaq iV SUV in 2023 as a CBU unit. Based on the Skoda-VW group’s MEB platform, Enyaq would offer a further increase in EV choices to Indian customers. With Mahindra & Mahindra working on localizing the MEB platform, there could even be a possibility of future EVs being built in India, but this process is expected to take some time and won’t happen before 2024.