Tata Curvv Smart, Pure, Creative, Accomplished Variants Explained: What's Different?

Tata Motors is set to announce the pricing of the Curvv coupe-SUV on September 2, 2024. However, the company had already released the exterior, interior and powertrain details. The Tata Curvv borrows design cues from the Nexon on which it is based and, at the same time, it gets a sloping roofline, which sets it apart from rivals like the Hyundai Creta, Kia Seltos, and the Honda Elevate. The coupe-SUV also features a segment-first powered tailgate, while the pop-out flush door handles are a first for a Tata model. The interior of the Tata Curvv too closely resembles the Nexon, except for a dual-tone burgundy-and-black theme as well as a four-spoke steering wheel borrowed from the Harrier. 

At launch, the Tata Curvv will come in four broad trims – Smart, Pure, Creative, and Accomplished. It will directly rival the newly launched Citroen Basalt. We expect the pricing of the Curvv to range between Rs 10 lakh and Rs 11 lakh. The prices are ex-showroom. 

Also Read: Tata Curvv India Launch on September 2, is Based on New ATLAS Platform

Tata Curvv: Powertrain

The Curvv is based on Tata's new vehicle architecture, ATLAS (Adaptive Tech Forward Lifestyle Architecture), which supports multiple engine options. Under the hood, the Curvv gets three engine options – 1.2-litre direct injection turbocharged petrol (Hyperion), 1.2-litre turbo-petrol engine (Revotron), and 1.5-litre diesel (Kryotec). All three engines are mated to a 6-speed manual (standard) and an optional 7-speed dual-clutch automatic gearbox. 

The less powerful turbo-petrol engine can be had with all except the Accomplished+ A, while the more powerful Hyperion engine is available with the Creative S, Creative+ S, Accomplished S and the Accomplished+ A. The diesel engine, on the other hand, comes with all variants. 

Tata Curvv: Features

Read on to see what features each variant comes with:

Tata Curvv Smart

-  LED headlamps with DRLs
-  LED tail lamps
-  Power windows on all doors
-  16-inch steel wheels
-  Rear parking sensors
-  Flush door handles
-  Two-spoke illuminated steering wheel with tilt adjustment
-  4-inch digital instrument cluster
-  Height-adjustable driver’s seat
-  ABS with EBD
-  Six airbags
-  ESP
-  Drive modes (Eco, City, Sport)
-  Hill hold control

Tata Curvv Pure+ (Over Smart)

-  Electrically adjustable and foldable ORVMs
-  Paddle shifters (AT only)
-  Dual-tone wheel covers
-  Four-spoke illuminated steering wheel with controls
-  7.0-inch Harman touchscreen
-  Android Auto, Apple CarPlay
-  Sharkfin antenna
-  Touch-based HVAC controls
-  Voice commands
-  Cruise control
-  Rear camera
-  Front armrest
-  TPMS

Tata Curvv Pure+ S (Over Pure+)

-  Auto headlamps
-  17-inch steel wheels
-  Panoramic sunroof 
-  Rain-sensing wipers

Tata Curvv Creative (Over Pure+ S)

-  LED headlamps
-  17-inch alloy wheels
-   Rear defogger
-  Auto climate control
-  10.25-inch Harman touchscreen
-  Wireless Android Auto and Apple CarPlay
-  Eight speakers

Tata Curvv Creative S (Over Creative)

-  Auto headlamps
-  Panoramic sunroof 
- Rain-sensing wipers

Tata Curvv Creative+ S (Over Creative S)

-  Connected LED taillamps
-  Sequential turn indicators
-  LED fog lamps
-  18-inch alloy wheels with aero inserts
-  Ambient lighting
-  10.25-inch digital instrument cluster
-  Rear armrest with cup holders
-  Boot lamp
-  Leather gear knob
-  Blind-view monitor
-  360-degree camera
-  Hill descent control
-  TPMS

Tata Curvv Accomplished S (Over Creative+ S)

-  Panoramic sunroof with ambient lighting
-  Ventillated front seats
-  Leatherette seats
-  Six-way powered driver’s seat
- Height-adjustable co-driver’s seat
-  Reclining rear seat
-  Leatherette front armrest
-  JBL nine-speaker audio system
-  Wireless smartphone charger
-  Rear disc brakes (Hyperion and diesel)
-  Electronic parking brake with auto hold (Hyperion and diesel)
-  Air purifier

Tata Curvv Accomplished+ A (Over Accomplished S)

- Sequential LED DRLs and tail lamps
-  Powered tailgate with gesture control
-  Door open alert on ORVM
-  12.3-inch Harman touchscreen
-  iRA connected-tech
-  Auto-dimming IRVM
-  Alexa voice commands with car-to-home feature
-  Autonomous emergency braking
-  Adaptive cruise control
-  Traffic sign recognition
-  Rear cross-traffic alert
-  Rear collision warning
-  Forward collision warning
-  Lane departure warning
-  Lane keep assist
-  Lane change alert
-  Adaptive steering assist
-  High beam assist
-  Blind spot detection
-  Driver doze-off alert

Also Read: Tata Curvv CNG to Join Electric and ICE Variants Soon; Check Details

The Tata Curvv will be offered in six exterior monotone colours: Gold Essence, Flame Red, Pristine White, Pure Grey, Daytona Grey, and Opera Blue. Some variants will additionally get a dual-tone colour option.