Tata Tiago celebrates two lakh sales milestone in India
The Tata Tiago has achieved the two lakh sales mark just months before completing three years of production. The Tiago was first launched here in April 2016 and was Tata's first model to be based on the brand's IMPACT design philosophy.
By Divyank K. Bansal
The Tiago has been able to achieve this incredible milestone within three years of its launch in India.
Tata's popular hatchback Tiago has been, without doubt, a much-loved car among Indian buyers. In order to prove this point, Tata Motors has announced that the Tiago (all variants combined) has successfully achieved the two lakh sales mark, before completing three years of production. The Tiago was first launched here in April 2016 and was Tata's first model to be based on the brand's IMPACT design philosophy.
Commenting on this momentous occasion, Mr Mayank Pareek – President, PV Business Unit at Tata Motors said, 'The Tata Tiago is a testimony to the strong connection that we have established with our customers by offering best in class features at a great value proposition. The Tiago continues to be one of the few models in the hatchback segment that is still registering positive growth despite being in its third year of production. With 18 renowned accolades, the Tiago is the country’s most awarded compact hatchback. I would like to express my gratitude to all the customers who have contributed to this milestone. We are confident that the Tiago will continue to win the hearts of customers across India and thrive as a successful offering in the hatchback segment.'
To keep the Tiago line-up fresh and upbeat among car buyers, Tata, over the past two years, has introduced numerous versions, variants and special editions of the hatchback. 2017 witnessed the introduction of two AMT variants – the XZA and the XTA along with the launch of a special festive edition, the Tiago Wizz. In 2018, Tata went a step further to take the Tiago into the urban offroader segment by introducing the Tiago NRG. In October 2018, the Tiago and Tigor JTP performance models were added to the line-up, the company's first-ever performance-oriented models built in collaboration with Jayem Automotive. Lastly, Tata ended 2018 with a final hurrah which came in the form of the Tiago XZ+, a new top-end variant in the line-up with numerous segment-first features.
