On Tata's online sales platform, Click to Drive, customers can complete the entire buying process virtually using online communication tools such as emails, WhatsApp, and video calls.
As the ongoing COVID-19 crisis is turning out to be a major detriment to the Indian automotive industry, manufacturers are turning to innovative solutions in order to strengthen their virtual presence. Much like Hyundai India's recently-launched 'Click to Buy' online sales platform, Tata Motors has also launched its online sales portal – Click to Drive.
The process is simple. Customers are offered a detailed overview of all models via dedicated video brochures on the Click to Drive website. Once customer registration details have been entered, and the preferred model selected, the customer can then move on to the dealer selection process. For added convenience, all authorised Tata dealers across the country (750+) have been integrated into this platform. The customer can then pay the booking amount to the selected dealer online, post which the vehicle is reserved, and an immediate order confirmation is sent to the customer.
After this, a sales consultant from the chosen dealer will be assigned to take the proceedings further. The consultant will perform all the duties that they are expected to perform during a physical interaction, like sharing a price quotation, financing options, and old car exchange schemes, but in this case, it will all happen online. Once the final payment and pending processes are completed, the customer can either opt for home delivery of the new vehicle or choose to pick it up from the dealership.