Ather EV Sales See Month-on-Month Decline in India Sales by Over 57% in June

Ather Energy, the Indian two-wheeler electric manufacturer, has seen a decline in sales of about 57.5 per cent in the month of June 2023. Selling 6,479 units in June this year, the EV company witnessed a sharp decline in its sales in the Indian market. In May 2023, Ather sold 15,256 vehicles. When compared to June 2022, the Bengaluru-based EV company did record an increase of 101 per cent year-on-year but this is significantly lower than the previous month's sales. The sharp decline in sales can be attributed to the revised Fame-II subsidies, thereby leading to a substantial hike in product prices. Ather's domestic sales stood at 3,231 units in June 2022, while the company managed to sell about 6,479 samples domestically in June 2023.

In June 2023, electric two-wheeler manufacturers upped the prices of their products due to a significant reduction in Fame-II subsidies. The new amendment came into effect on June 1. Under the Fame-II subsidy scheme, the Ministry of Heavy Industries capped the electric two-wheeler subsidies at Rs 10,000 per kWh of battery capacity. 

Also Read: Top 5 Fastest Electric Scooters in India: Ola S1 Pro, Simple One, Ather 450X, and More

Post revision, the standard Ather 450X is priced at Rs 1.28 lakh, while the 450X Pro Pack asks for Rs 1.49 lakh. All prices are ex-showroom, Delhi. Despite having a Fame-II subsidy reduction of Rs 20,500 to Rs 32,000, the company hiked the prices by Rs 8,000 and absorbed a part of this price increase. As a result, the updated ex-showroom prices are only marginally higher than March 2023 levels. 

Ather 450X: Battery, Top Speed

The Ather 450X is powered by a 3.7kWh battery pack. Both versions of the Ather 450X have the same specs. The electric scooter has a peak torque of 26Nm and a power output of 8.58bhp. The acceleration from 0 to 40km/h takes 3.3 seconds. The Pro-Pack version has five ride modes: Warp, Sport, Ride, Eco, and SmartEco. The standard model, however, gets only a single riding mode. When it comes to peak speed, the Ather 450X sits in the third position, for it tops out at 90km/h. 

Upcoming Ather 450S: Price, Rivals & More 

Meanwhile, the manufacturer is gearing up to roll out the 450 range's entry-level model soon in the country, in an attempt to make the electric vehicle accessible to more consumers. Called the Ather 450S, it will carry a price tag of Rs 1.30 lakh (ex-showroom). The EV maker claims that the new e-scooter provides comparable efficiency and a better riding experience than standard 125cc petrol scooters, which are already on sale in the country. In the Indian market, the Ather 450S will compete with the Ola S1 Air. 

Also Read: Ather 450S Electric Scooter Name Trademarked in India; Here's What to Expect

The electric scooter's battery will have a 3kWh capacity, which is sufficient for a 115-kilometre IDC (Indian Driving Conditions) range on a single charge. The new base 450S variant will have a top speed of 90km/h, similar to the 450X and the 450X Pro Pack models.